SEO, PPC, and other online marketing strategies; where do all these merge?

SEO (Search Engine Optimization), PPC (Pay per click), and the various other means of increasing the visibility of your business online; At the end of the day, your online marketing is actually a combination of all of these.

The internet … continue reading

What is the Penguin update?

From time to time search engines change or tweak their algorithm so that they keep the search results relevant. Penguin update is one of those tweaks.

Let us just say that “Penguin update” is Google’s commitment towards a cleaner and … continue reading

How much should you optimize your web site?

How do you know if web site is optimized, over optimized or under optimized?

To begin with, in order to find out if your web site is under-optimized; just do a few basic checks like:

1. Title tag
2. Description continue reading

Website Promotion Tools Part II

In continuation with my earlier post on website promotion free tools, here are some more promotion tools that will help you in Search engine optimizing your website.

These SEO tools are meant to assist you, and provide you with … continue reading

Long tailed keywords

Long tailed keywords; What are they?

To put it simply, long tailed keywords are keywords that are more descriptive. This means, they are very specific.

Let’s just say you are looking for a driving school near your locality. If you … continue reading

Search…searching…Search Engines

Earlier there were search engines and search directories. Searchers  would go to Google, Yahoo! MSN, Altavista, Askjeeves, Dmoz etc to search for anything they wanted.

Those were the days when we talked and discussed about the search engines…which one is … continue reading