Search Engine Optimization (SEO)

Search engine optimization, SEO, is about optimizing your website/blog so that your website shows up on the search results when a potential visitor types in a keyword that is  relevant for your business. 

Having an existence on the Internet in the form of a web page means you are on your way to attract the attention of millions of visitors who are accessing the internet everyday.

Some of these visitors might be interested in your products and services. In fact they might be looking for exactly what you are offering. If they reach your website, there is a very huge chance that they will end up subscribing for your services.

However, something is stopping them from reaching you –
they can’t find you…

The best of websites are not able to reach their desired audience because the websites can’t be found in most of the search engines. Even if the websites are found, most visitors end up not taking the required action (Be it subscribing for your newsletter or buying your products and services)

What could be stopping them from taking the required action?

The answer to that cannot be explained in a simple sentence. It could be due to various factors.

Factors like:-

Your website design, the content of your website, download speed and much more. All these factors help in creating a better user experience. These factors are so important that they could make or break your business.

The right mix of these factors is absolutely essential for the success of your business.

You might be saying the right things, might have the best looking website, yet you find that there are only very few visits to your website. And the visitors, who visit your website, are not taking the required action!

You will be surprised to know that a few small changes in your website could do wonders for your business.

This Search engine optimization (SEO) blog has been started with the intention to help you make those little changes so that you can get your website the attention it deserves. Call this website a Search engine optimization tutorial, training, advice, SEO tips site, or SEO information site; either way, i hope you can make use of the information you find here. I do not claim to be an expert, I am just trying to put together the years of experience I have as a search engine optimizer. I am learning too, everyday,  about new things in Internet marketing,  and it is a pleasure to learn , and it feels even better to share it with you.

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