Category Archives: Social Media Marketing

Online Customer Reviews and their impact on Businesses

Posted on September 18, 2016 by Ranjana Jha

Customer reviews and ratings online are impacting businesses in a big way and will continue to do so. What steps can businesses take so that existing and potential customers will review them in a positive light?

Best Practices for optimizing your Facebook posts

Posted on April 3, 2016 by Ranjana Jha

You can now get more relevant traffic from your organic posts on Facebook pages. The Audience optimization tool from Facebook comes with excellent features.

Posted in Social Media Marketing | Tagged Audence Insights, audience optimization tool, Audience Restrictions, engaging visitors, facebook optimization best practices, get more relevant visitors, optimizing facebook pages, optimizing posts in facebook, optimizing social networking posts, Preferred Audience, tagging articles in facebook | Leave a comment

Worth Stumbling Upon

Posted on August 8, 2015 by Ranjana Jha

In an era when search engines and social networking sites are getting saturated with information and updates, it always helps to “Stumble Upon” a site that gives your site a higher chance of getting noticed and attracting more traffic.

Posted in Social Media Marketing | Tagged attract more traffic, get more followers, increase visibility, internet marketing, online marketing, social networking, Social Networking sites, stumble upon | Leave a comment

Are you PINing for more?

Posted on June 7, 2015 by Ranjana Jha

PINterest is soon going to turn into a very busy marketplace. If you have not yet reserved a place for your business at PINterest, you may lose out to the competition.

Posted in Social Media Marketing | Tagged buying directly from pinterest, Demandware, eCommerce platforms, opportunities to sell, opportunities to sell products on the internet, PINS, pinterest, Shopify, social media marketing | Leave a comment

The Google & Twitter marriage of convenience

Posted on May 31, 2015 by Ranjana Jha

With the Google Twitter deal active and up and about, how is it going to impact searches and Internet marketing in the coming future?

Posted in Social Media Marketing | Tagged future of search, google twitter deal, google twitter partership, organic results, Search engine optimization, search results, seo, Seo best practices, tweets in google | Leave a comment

PINterest; Then and Now

Posted on February 8, 2015 by Ranjana Jha

Why PIN images? What is the interest?
In this era of finding information faster and quicker, pinning seems to be one of the most attractive and effective ways of reaching out to your target customers.

Posted in Social Media Marketing | Tagged Infographics, marketing on pinterest, online marketing strategy, paid campaigns on pinterest, PINS, pinterest, pinterest analytics, pinterest gender specific results, Search engine optimization, SEO and Pinterest, social media strategy, social networking strategy, traffic from pinterest, why pin | Leave a comment

Squidoo has a new “Hub”

Posted on August 25, 2014 by Ranjana Jha

To “Hub” or not to.

With the Squidoo acquisition, it is time for content creators to re-strategize and realign their content strategy so that they can reap the benefits of this acquisition to the fullest.

Posted in Social Media Marketing | Tagged creating content, HubPages, search acquisitions, search engine updates, search news, social bookmarking, social networking, squidoo, squidoo acquisition, user generated websites, webiste traffic | Leave a comment

What are content Aggregators and why do we need them?

Posted on July 14, 2014 by Ranjana Jha

Your website cannot depend upon search engines alone to reach your target traffic. The need today is to make the most of the online sources available to drive targeted traffic to your website.

Content aggregators offer a wonderful way of reaching out to your target audience.