Category Archives: Social Media Marketing

Social Media Marketing

Online Customer Reviews and their impact on Businesses

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Online customer reviews and their increasing importance for businesses today

With the rise of Social media, online customer reviews have started playing a major role. Today, if I need to watch a film, eat out at a new restaurant, stay …

Social Media Marketing

Best Practices for optimizing your Facebook posts

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After Facebook’s Canvas, which is for paid advertisements catered towards mobile traffic, here is good news for non-paid, organic posts on Facebook pages. Facebook’s recently launched  tool “The Audience Optimization tool” provides a lot more options for increasing the …

Social Media Marketing

The Google & Twitter marriage of convenience

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The Google and Twitter deal and its implications on Search and SEO

Google and Twitter signed a deal earlier this year. This deal will enable Google to index tweets and display real-time tweets on their search results pages. Google has …

Social Media Marketing

PINterest; Then and Now

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Pinterest captured my attention when it started; I started using it more out of curiosity and found “PIN”ning quite “Interest”ing. It was more like going to Pinterest because I just loved going through images of nature, latest fashion, Jewelry, occasional …

Social Media Marketing

Squidoo has a new “Hub”

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The content rich Squidoo has been acquired by HubPages.

What does this mean for the current top content creators at Squidoo?

A few things that will get affected are:-

1. With the transition already in progress, users will no longer …

Social Media Marketing

What are content Aggregators and why do we need them?

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What are Content Aggregators?

Aggregators aggregate content/information from various sources on the internet. The content from various sources are displayed in their sites but in a different format. The content and pages thus displayed become popular based on user votes.…

Social Media Marketing

Marketing through Social Media

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Using Social Media to get traffic

More and more marketers are using Social Media to get traffic to a website, be it for an event or to announce the launch of new product. Social Media has the ability to reach …