Tag Archives: Search engine optimization

Internal Site Search for higher converting sites

Internal site search is a must have for all websites, not only from the user friendliness aspect, but also because it has a significant impact on the conversion of a website.

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SEO and Technology

SEO best practices are not limited to Search Engine optimization only, the best practices can be applied anywhere online, wherever there are potential customers, SEO can play a major role.

With technology playing a major role today, where is SEO headed?

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Most effective practices of increasing traffic to your website

How can I increase traffic to my website?
This is one of the most asked questions today.

The good news is, with almost everyone using the internet today, marketers are spoilt for choices, all they need to do is do a good job of marketing their product/services online.

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Over-Optimization kills while under-Optimization hurts

To optimize and how much to optimize seems to be a predicament today. There are a lot of varying views regarding the need for optimization. While some people advocate optimizing a site, there are others who do not feel the need for it. In my humble opinion, optimization is a need for every website.

Optimizing a web site or a web page is not about having a check-list of things that need to be completed. It is much more than that. In order to implement optimization best practices for a website, a complete understanding of, what, how, where, when, and for whom, is very-very important.

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SEO Then & Now

With Google disclosing its top three ranking factors, it is going to be interesting to see how marketers are going to use this information in their online marketing strategy.

Will the top three ranking factors impact the application of SEO in the future?

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Let us uncomplicate & understand SEO

With the internet evolving on a continuous basis, SEO and the best practices are evolving too. SEO has metamorphosed into something that is much bigger and wider in its scope and application from how it started almost two decades back. The basics however remain the same. A strong basic foundation is a must in order to understand SEO, and to get the maximum benefits out of implementing SEO successfully.

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FACE it and BING it on

Customized, easy to find, and relevant is the search USP today, and most of the search engines are trying to live up to this.

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SEO: The Long Term Return On Investment

With more and more people believing that they do not need SEO, can websites and pages do away with SEO completely?

Or, does SEO need to be understood, explained, and marketed better?
I find it strange that SEO needs to make its presence felt and convince people about the need for SEO:(

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Is SEO still critical for on-line visibility?

A recent conversation with a college student got me thinking. He has been quite successful in increasing his web site’s visibility through social networking efforts. He was of the opinion that SEO is no longer required; it is more or less dead. There was some logic in his argument and I could not brush it aside completely.

But is SEO really dead?

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Local businesses; Get found for local searches

The volume of people searching on-line is on the rise, and therefore local searches are also on the rise. On Google maps or any other on-line local source, not only can one find the information that they are looking for, they also get additional information regarding how to reach the closest destination, contact numbers, timings, and much more.

Can businesses ignore this potential source of traffic any more?

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