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Online Customer Reviews and their impact on Businesses
Customer reviews and ratings online are impacting businesses in a big way and will continue to do so. What steps can businesses take so that existing and potential customers will review them in a positive light?
Posted in Social Media Marketing
Tagged Build positive reputation online, business reviews, business reviews and ratings, consumer reports, consumer reviews online, Facebook review and ratings, Google My Business, online customer reviews, online review sites, review sites, Yahoo Local Listings, Yelp reviews.Amazon reviews
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Attract more traffic by including long tail keywords in your content
The online searcher is looking for instant answers “I want this now”
Armed with mobile devices, searchers are actively searching using specific, relevant, and long tail keywords. Are you ready for them?
Ludwig, the new linguistic search engine with a difference
Ludwig, the new linguistic search engine helps people get comfortable and confident in using English in everyday conversations.
SEO and Technology
SEO best practices are not limited to Search Engine optimization only, the best practices can be applied anywhere online, wherever there are potential customers, SEO can play a major role.
With technology playing a major role today, where is SEO headed?
How to create a High Quality and Trustworthy web site/page
The importance of high quality content is known to everyone. But what are all the elements that go into making a website a high quality and trustworthy website?
We now have some of these answers in the form of a guideline that Google provides to its raters to evaluate websites.
Posted in Improve Search Engine Rankings
Tagged authoratative site, EAT, expertise, google raters guideline, google’s algorithm, high converting websites, high quality web site, how to define a high quality site, landing pages, relavant main content, trustworthy site, trustworthy web site, user reviews, website design, YML, Your Money Your Life pages
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HTTP to HTTPS, to move or not to?
There is a lot of uncertainty amongst webmasters today about shifting from http to https.
Is this shift necessary? Why do we need to shift? Our transaction pages are encrypted, should that not be enough? Should we or should we not?
Posted in Website Security
Tagged http to https, http to https htaccess, http to https redirect, secure your webiste, shift from http to https, shift to https wordpress hosting, ssl certificates, steps to move from http to https, website encryption, website security, website security certificate
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Most effective practices of increasing traffic to your website
How can I increase traffic to my website?
This is one of the most asked questions today.
The good news is, with almost everyone using the internet today, marketers are spoilt for choices, all they need to do is do a good job of marketing their product/services online.
Posted in Improve Search Engine Rankings
Tagged advertising to get more traffic, effective ways of getting more visitors, increase traffic to your website, local optimization for increasing visitors, mobile friendly sites, organic traffic, Search engine optimization, seo, social networking for more traffic, user friendly sites
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Over-Optimization kills while under-Optimization hurts
To optimize and how much to optimize seems to be a predicament today. There are a lot of varying views regarding the need for optimization. While some people advocate optimizing a site, there are others who do not feel the need for it. In my humble opinion, optimization is a need for every website.
Optimizing a web site or a web page is not about having a check-list of things that need to be completed. It is much more than that. In order to implement optimization best practices for a website, a complete understanding of, what, how, where, when, and for whom, is very-very important.
What is AMP and why do you need it?
With Accelerated Mobile Pages (AMP), publishers can create, publish, and distribute optimized content instantly. The content is optimized for higher performance even on slow mobile networks.
Posted in Mobile SEO
Tagged accelerated mobile pages, AMP, AMP for publishers, canonical issues of AMP, creating pages that download faster on mobile devices, faster downloading pages on mobiles, google AMP, rankings with AMP, seo, SEO & AMP, steps to making your site AMP compliant, What is AMP, Why do I need AMP
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SEO Then & Now
With Google disclosing its top three ranking factors, it is going to be interesting to see how marketers are going to use this information in their online marketing strategy.
Will the top three ranking factors impact the application of SEO in the future?
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