How to create a High Quality and Trustworthy web site/page

The importance of high quality content is known to everyone. But what are all the elements that go into making a website a high quality and trustworthy website?

We now have some of these answers in the form of a guideline that Google provides to its raters to evaluate websites.

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HTTP to HTTPS, to move or not to?

There is a lot of uncertainty amongst webmasters today about shifting from http to https.
Is this shift necessary? Why do we need to shift? Our transaction pages are encrypted, should that not be enough? Should we or should we not?

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Most effective practices of increasing traffic to your website

How can I increase traffic to my website?
This is one of the most asked questions today.

The good news is, with almost everyone using the internet today, marketers are spoilt for choices, all they need to do is do a good job of marketing their product/services online.

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Over-Optimization kills while under-Optimization hurts

To optimize and how much to optimize seems to be a predicament today. There are a lot of varying views regarding the need for optimization. While some people advocate optimizing a site, there are others who do not feel the need for it. In my humble opinion, optimization is a need for every website.

Optimizing a web site or a web page is not about having a check-list of things that need to be completed. It is much more than that. In order to implement optimization best practices for a website, a complete understanding of, what, how, where, when, and for whom, is very-very important.

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What is AMP and why do you need it?

With Accelerated Mobile Pages (AMP), publishers can create, publish, and distribute optimized content instantly. The content is optimized for higher performance even on slow mobile networks.

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SEO Then & Now

With Google disclosing its top three ranking factors, it is going to be interesting to see how marketers are going to use this information in their online marketing strategy.

Will the top three ranking factors impact the application of SEO in the future?

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Best Practices for optimizing your Facebook posts

You can now get more relevant traffic from your organic posts on Facebook pages. The Audience optimization tool from Facebook comes with excellent features.

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Google’s Top Three Ranking Factors

Now that we know the top three ranking factors that Google uses to rank pages, what should on-line marketers do to ensure that they do not get left out?

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Paint your own canvas with Facebook and watch your mobile traffic grow

The challenge that most marketers face today is the most effective way to tell and sell their story on-line!

The challenge is in attracting, retaining, and converting potential customers in a limited amount of time, space, and more importantly money…Social Media may have the answer in the form of Canvas.

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The Kid safe visual search engine, Kiddle

In keeping with search results that are getting more and more relevant and specific, a kid safe search engine, Kiddle, powered by Google, was launched recently.

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