Online Customer Reviews and their impact on Businesses

Customer reviews and ratings online are impacting businesses in a big way and will continue to do so. What steps can businesses take so that existing and potential customers will review them in a positive light?

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Attract more traffic by including long tail keywords in your content

The online searcher is looking for instant answers “I want this now”
Armed with mobile devices, searchers are actively searching using specific, relevant, and long tail keywords. Are you ready for them?

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Ludwig, the new linguistic search engine with a difference

Ludwig, the new linguistic search engine helps people get comfortable and confident in using English in everyday conversations.

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SEO and Technology

SEO best practices are not limited to Search Engine optimization only, the best practices can be applied anywhere online, wherever there are potential customers, SEO can play a major role.

With technology playing a major role today, where is SEO headed?

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Posted in SEO management | Tagged , , , , , , , , , , , | 2 Comments

How to create a High Quality and Trustworthy web site/page

The importance of high quality content is known to everyone. But what are all the elements that go into making a website a high quality and trustworthy website?

We now have some of these answers in the form of a guideline that Google provides to its raters to evaluate websites.

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Posted in Improve Search Engine Rankings | Tagged , , , , , , , , , , , , , , , | 1 Comment

HTTP to HTTPS, to move or not to?

There is a lot of uncertainty amongst webmasters today about shifting from http to https.
Is this shift necessary? Why do we need to shift? Our transaction pages are encrypted, should that not be enough? Should we or should we not?

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Most effective practices of increasing traffic to your website

How can I increase traffic to my website?
This is one of the most asked questions today.

The good news is, with almost everyone using the internet today, marketers are spoilt for choices, all they need to do is do a good job of marketing their product/services online.

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Over-Optimization kills while under-Optimization hurts

To optimize and how much to optimize seems to be a predicament today. There are a lot of varying views regarding the need for optimization. While some people advocate optimizing a site, there are others who do not feel the need for it. In my humble opinion, optimization is a need for every website.

Optimizing a web site or a web page is not about having a check-list of things that need to be completed. It is much more than that. In order to implement optimization best practices for a website, a complete understanding of, what, how, where, when, and for whom, is very-very important.

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What is AMP and why do you need it?

With Accelerated Mobile Pages (AMP), publishers can create, publish, and distribute optimized content instantly. The content is optimized for higher performance even on slow mobile networks.

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SEO Then & Now

With Google disclosing its top three ranking factors, it is going to be interesting to see how marketers are going to use this information in their online marketing strategy.

Will the top three ranking factors impact the application of SEO in the future?

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