Category Archives: Internet Marketing

Yext; Attract relevant local traffic by Optimizing local-specific listings

Yext is Next; now optimize and manage location-specific listings across multiple websites to get increased, relevant, and higher converting local traffic.

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Paint your own canvas with Facebook and watch your mobile traffic grow

The challenge that most marketers face today is the most effective way to tell and sell their story on-line!

The challenge is in attracting, retaining, and converting potential customers in a limited amount of time, space, and more importantly money…Social Media may have the answer in the form of Canvas.

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The Wayback Machine; how will it help Web marketers?

In an era where everyone is looking forward…why are we talking about a Wayback?

Well, there is a lot of value in the “Wayback”. With the way the internet is expanding, if the digital content does not get archived and saved, one day we may just lose all the information. The wayback machine is all about making sure that the digital content does not get lost and becomes your digital information library for all things internet.

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Christmas & Holiday season sales; How to make the most of it

With the holiday season almost here; what steps can on-line businesses take to ensure that they generate more sales?

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Email Marketing; How useful is it today?

Almost every communication that we send out and receive today is through emails, if adopted correctly, email marketing can be a powerful and effective tool in the hands of marketers.

Creative and timely use of email marketing is perhaps the best ways of attracting and retaining existing customers, getting repeat orders, getting feedback, and staying alive in the minds of customers.

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Online Reputation Management; Are you doing this?

Managing online reputation is still not considered a necessity but the impact of negative reviews may be far greater than we realize. A brand’s positive image is not built in a day and through advertisements alone. It is a continuous process of engaging customers, of providing them quality after sales services, and being vigilant about what is being said about the brand.

The key is to be proactive and have a plan in place to ensure that the majority of the customers feel attended to and cared for.

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The S3 (Social-SEO-SEM) Synthesis

S3 Synthesis is what I call the combination of the three S’s: “Social Networking, SEO, and SEM” of Internet Marketing. The internet, and the way people access and use the internet, has been evolving at a rapid speed.

It is apparent that marketers will need to evolve their internet marketing strategies in keeping with the changing needs. Social networking, SEO, and SEM can no longer remain isolated techniques, they are and they will need to converge together to form a more powerful, effective, and efficient way of attracting relevant traffic.

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Reviews and their impact on SEO

User reviews are one of the best means of getting authentic feedback about a product and service.

What does it mean for a business and how does it impact SEO?

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SEO in 2015

2015 will unfold an era of instant gratification in terms of searching online and buying.

With a large number of searches and purchases happening from mobile devices, what will be the key areas to focus upon for marketers in 2015?

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