Author Archives: Ranjana Jha

About Ranjana Jha

The internet has been a great source of interest to me. I have been involved with website promotions and SEO since the late 90s. Those days SEO was not as well-known or wasn't really the top priority for most businesses. The whole SEO concept was still at its nascent stage. It is interesting how SEO has evolved over the past decade. My objective of setting up this website is to share my experiences and help your business attain a higher visibility on the internet.

Optimize Videos & Increase Traffic

Optimize videos to increase traffic and engagement for your online videos. This post is about how to make your videos more effective with the easy to use tools from YouTube.

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SEO Best Practices 2017

Will the SEO best practices for 2017 be focused on optimizing for mobile search?
Let’s find out.

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Yext; Attract relevant local traffic by Optimizing local-specific listings

Yext is Next; now optimize and manage location-specific listings across multiple websites to get increased, relevant, and higher converting local traffic.

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Posted in Internet Marketing, Mobile SEO, SEO Management | Tagged , , , , , , , , , | Leave a comment

Tags & Tag Cloud- Do they help or hamper ranking?

Is it beneficial to include tags and tag cloud in your on-line content?
Do tags play any role in increasing on-line visibility and ranking?

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Internal Site Search for higher converting sites

Internal site search is a must have for all websites, not only from the user friendliness aspect, but also because it has a significant impact on the conversion of a website.

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Posted in SEO Website Design | Tagged , , , , , , , | Leave a comment

Online Customer Reviews and their impact on Businesses

Customer reviews and ratings online are impacting businesses in a big way and will continue to do so. What steps can businesses take so that existing and potential customers will review them in a positive light?

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Attract more traffic by including long tail keywords in your content

The online searcher is looking for instant answers “I want this now”
Armed with mobile devices, searchers are actively searching using specific, relevant, and long tail keywords. Are you ready for them?

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Ludwig, the new linguistic search engine with a difference

Ludwig, the new linguistic search engine helps people get comfortable and confident in using English in everyday conversations.

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Posted in Search Engine Updates | Tagged , , , , , , , | Leave a comment

SEO and Technology

SEO best practices are not limited to Search Engine optimization only, the best practices can be applied anywhere online, wherever there are potential customers, SEO can play a major role.

With technology playing a major role today, where is SEO headed?

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Posted in SEO Management | Tagged , , , , , , , , , , , | 2 Comments

How to create a High Quality and Trustworthy web site/page

The importance of high quality content is known to everyone. But what are all the elements that go into making a website a high quality and trustworthy website?

We now have some of these answers in the form of a guideline that Google provides to its raters to evaluate websites.

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Posted in Improve Search Engine Rankings | Tagged , , , , , , , , , , , , , , , | 1 Comment