In Lesson 4, we asked whether every important topic needs its own page.

Now let’s turn that question around.

What if you already have two pages that seem to be doing almost the same thing?

This can happen surprisingly … continue reading

In the last lesson, we looked at page purpose — the job an individual page is there to do.

That leads to another question.

When you discover a new topic that matters to your audience, should you create another page … continue reading

In the last lesson, we looked at how pages fit together within a website.

But having a clear place for a page is only part of the story.

The page also needs a reason to exist.

So before thinking … continue reading

In the first lesson, we looked at a simple question:

Can someone find their way through your website?

Now let’s go one step further.

If someone lands on your homepage, can they understand how the different parts of your website … continue reading