Author Archives: Ranjana Jha

About Ranjana Jha

The internet has been a great source of interest to me. I have been involved with website promotions and SEO since the late 90s. Those days SEO was not as well-known or wasn't really the top priority for most businesses. The whole SEO concept was still at its nascent stage. It is interesting how SEO has evolved over the past decade. My objective of setting up this website is to share my experiences and help your business attain a higher visibility on the internet.

With Google for jobs look no further

Google has job opportunities for you… you heard right, if you are looking for a job, head straight to Google What is Google for jobs? Google for jobs is a new initiative by Google and is currently available in America …

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Posted in Search Engine Updates | Leave a comment

Google’s Project Owl and its impact on Search

What is Google’s Project Owl? Google’s Project owl is a mammoth initiative by Google to improve the quality of search results in its SERPS (Search Engine Ranking Pages). This project got triggered because of the frequency of appearance of fake …

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Posted in Improve Search Engine Rankings | Leave a comment

Your website is Optimized and Converting; What next?

Your website is doing well, and you are satisfied with the number of conversions it receives. However, with changing times a lot of new things need to be added so that your competition does not get the better of you. If you were to consider making major changes in your website, such as changing the page design, how would go about with the process?

Would you go the old route of getting a few different layouts designed, and then arriving at a decision on the best design based on the feedback of a few key stakeholders ? Or, would you consider a more scientific way of approaching this?

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Posted in Analytics and Webmaster tools | Leave a comment

Optimize Videos & Increase Traffic

Optimize videos to increase traffic and engagement for your online videos. This post is about how to make your videos more effective with the easy to use tools from YouTube.

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Posted in Content Optimization | Leave a comment

SEO Best Practices 2017

Will the SEO best practices for 2017 be focused on optimizing for mobile search?
Let’s find out.

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Posted in SEO Basics | Leave a comment

Yext; Attract relevant local traffic by Optimizing local-specific listings

Yext is Next; now optimize and manage location-specific listings across multiple websites to get increased, relevant, and higher converting local traffic.

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Posted in Internet Marketing, Mobile SEO, SEO Management | Tagged , , , , , , , , , | Leave a comment

Tags & Tag Cloud- Do they help or hamper ranking?

Is it beneficial to include tags and tag cloud in your on-line content?
Do tags play any role in increasing on-line visibility and ranking?

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Posted in Content Optimization | Tagged , , , , , | Leave a comment

Internal Site Search for higher converting sites

Internal site search is a must have for all websites, not only from the user friendliness aspect, but also because it has a significant impact on the conversion of a website.

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Posted in SEO Website Design | Tagged , , , , , , , | Leave a comment

Online Customer Reviews and their impact on Businesses

Customer reviews and ratings online are impacting businesses in a big way and will continue to do so. What steps can businesses take so that existing and potential customers will review them in a positive light?

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Posted in Social Media Marketing | Tagged , , , , , , , , , , , | Leave a comment

Attract more traffic by including long tail keywords in your content

The online searcher is looking for instant answers “I want this now”
Armed with mobile devices, searchers are actively searching using specific, relevant, and long tail keywords. Are you ready for them?

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Posted in Content Optimization | Tagged , , , , , , , , | Leave a comment