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Author Archives: Ranjana Jha
What is Google’s Project Owl? Google’s Project owl is a mammoth initiative by Google to improve the quality of search results in its SERPS (Search Engine Ranking Pages). This project got triggered because of the frequency of appearance of fake …
Your website is doing well, and you are satisfied with the number of conversions it receives. However, with changing times a lot of new things need to be added so that your competition does not get the better of you. If you were to consider making major changes in your website, such as changing the page design, how would go about with the process?
Would you go the old route of getting a few different layouts designed, and then arriving at a decision on the best design based on the feedback of a few key stakeholders ? Or, would you consider a more scientific way of approaching this?
Optimize videos to increase traffic and engagement for your online videos. This post is about how to make your videos more effective with the easy to use tools from YouTube.
Yext is Next; now optimize and manage location-specific listings across multiple websites to get increased, relevant, and higher converting local traffic.
Internal site search is a must have for all websites, not only from the user friendliness aspect, but also because it has a significant impact on the conversion of a website.
The online searcher is looking for instant answers “I want this now”
Armed with mobile devices, searchers are actively searching using specific, relevant, and long tail keywords. Are you ready for them?
Ludwig, the new linguistic search engine helps people get comfortable and confident in using English in everyday conversations.