Youtube and other video sharing sites are a very popular way of spreading your message.
Creating content is an undisputed way of promoting your products/services. Creating a video clips,or a presentation featuring your products and its benefits is a good way of promoting your business. If you are a travel company, you may want to have small clipping of places and a whole lot of info you want to share with your potential customer.
This is just an example, you can benefit from video promotion for any product and service. Think of how you wish to depict your product. Creating a presentation or video clipping is not difficult; it has to be interesting and crisp. Provide your website information and other details as well.
Like all other social networking ways, this too has a viral effect; you can share your video at Facebook, from your blog, etc.
You may have noticed that in the search engine ranking pages, the search results are punched with videos as well. Here is your chance of being featured in the first page of the SERP, your website may not even feature in the top ten, but if your video becomes popular, it may get a top ranking and in turn drive a lot of traffic to your website!
You should follow the same SEO practices for optimizing your videos, focus the most on the title, it has to be attractive (so that people click on that) followed by the description tag which is important too, so make sure you provide an apt description of the video so that visitors know what to expect, and the tags that you provide should contain the relevant keywords.
You have an alternative way of reaching out to your potential customers, so why not try it?