Tag: ppc

  • Is PPC (Pay Per Click) here to stay?

    Before answering these questions, let’s take a trip down memory lane on just when did PPC (Pay Per Click) start, it’s evolution and the current status.

    The first instance can be traced back to 1996 in a web directory, Planet …

  • SEO best practices for 2013

    SEO practices for 2013 will continue with be in alignment with the changes that we are witnessing today, there won’t be any drastic changes, but the difference in now, and in the SEO practices for 2013, will be the momentum …

  • How can PPC (Pay per Click) Ads help with SEO?

    PPC and SEO; work together to help you achieve your online marketing objective

    In my previous posts I have talked about the need for running short term campaigns on Google and Yahoo!

    This is especially useful when you have launched …

  • Landing pages and SEO – Part II

    My earlier post on landing pages and SEO covered the basic requirement of a Landing page.  However, nothing should be established or concluded without testing. If we assume that a landing page will do well (without testing it out)  we …

  • SEO, PPC, and other online marketing strategies; where do all these merge?

    SEO (Search Engine Optimization), PPC (Pay per click), and the various other means of increasing the visibility of your business online; At the end of the day, your online marketing is actually a combination of all of these.

    The internet …