Tag Archives: internet marketing

Let us uncomplicate & understand SEO

With the internet evolving on a continuous basis, SEO and the best practices are evolving too. SEO has metamorphosed into something that is much bigger and wider in its scope and application from how it started almost two decades back. The basics however remain the same. A strong basic foundation is a must in order to understand SEO, and to get the maximum benefits out of implementing SEO successfully.

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How to Market a Website

To market a website (and to boost the on-line visibility of a website), there are several things that will need to work in tandem, to produce the most desirable results.

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FACE it and BING it on

Customized, easy to find, and relevant is the search USP today, and most of the search engines are trying to live up to this.

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Christmas & Holiday season sales; How to make the most of it

With the holiday season almost here; what steps can on-line businesses take to ensure that they generate more sales?

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Worth Stumbling Upon

In an era when search engines and social networking sites are getting saturated with information and updates, it always helps to “Stumble Upon” a site that gives your site a higher chance of getting noticed and attracting more traffic.

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Online Reputation Management; Are you doing this?

Managing online reputation is still not considered a necessity but the impact of negative reviews may be far greater than we realize. A brand’s positive image is not built in a day and through advertisements alone. It is a continuous process of engaging customers, of providing them quality after sales services, and being vigilant about what is being said about the brand.

The key is to be proactive and have a plan in place to ensure that the majority of the customers feel attended to and cared for.

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The S3 (Social-SEO-SEM) Synthesis

S3 Synthesis is what I call the combination of the three S’s: “Social Networking, SEO, and SEM” of Internet Marketing. The internet, and the way people access and use the internet, has been evolving at a rapid speed.

It is apparent that marketers will need to evolve their internet marketing strategies in keeping with the changing needs. Social networking, SEO, and SEM can no longer remain isolated techniques, they are and they will need to converge together to form a more powerful, effective, and efficient way of attracting relevant traffic.

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With Google Knowledge Graph you “click no further”

Is that true? Is this what is going to happen in the future?
How will Google knowledge graph impact SEO & SERPs?

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Doorway to trouble?

Doorway pages are used by many websites to drive traffic and to obtain higher rankings on search engines. Doorway pages are certainly not one of the best practices. A recent update from Google Webmaster Central confirms that they are aware of such practices and will start adjusting their search results soon.

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