Category Archives: Content Optimization

Google Snippets and their impact on search

What are Google snippets? Google snippets have been featuring in Google SEPRs for a number of years now.When you type in a search term in the Google search bar,  you may sometimes notice a highlighted search result at the top …

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Optimize Videos & Increase Traffic

Optimize videos to increase traffic and engagement for your online videos. This post is about how to make your videos more effective with the easy to use tools from YouTube.

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Tags & Tag Cloud- Do they help or hamper ranking?

Is it beneficial to include tags and tag cloud in your on-line content?
Do tags play any role in increasing on-line visibility and ranking?

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Attract more traffic by including long tail keywords in your content

The online searcher is looking for instant answers “I want this now”
Armed with mobile devices, searchers are actively searching using specific, relevant, and long tail keywords. Are you ready for them?

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Over-Optimization kills while under-Optimization hurts

To optimize and how much to optimize seems to be a predicament today. There are a lot of varying views regarding the need for optimization. While some people advocate optimizing a site, there are others who do not feel the need for it. In my humble opinion, optimization is a need for every website.

Optimizing a web site or a web page is not about having a check-list of things that need to be completed. It is much more than that. In order to implement optimization best practices for a website, a complete understanding of, what, how, where, when, and for whom, is very-very important.

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Conversion Rate Optimization the natural way!

Your website ranks decently and is attracting a lot of traffic. But your visitors are not taking the required action.

What can you do the ensure that you can retain the attention of these visitors, convert them into paying customers, or do what you desire them to do, such as, subscribe to your newsletter, etc… once they are in your site?

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Into the visual Age

Visually appealing and relevant content verses textual pages of valuable, relevant, and informative content? Which of these two do you think will make more impact? Is it visuals, textual content, or a middle path?

The challenge today is to have content that is persuasive, is of high quality, unique, and also caters to shorter attention spans!

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Voice we must; when search turns vocal what should businesses do?

Get vocal; search by speaking!

With Google Chrome providing voice search, just speaking out loud is all you need to get your questions answered. And for marketers paying heed to voices is now a must!

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How content are you with your website content?

Don’t be content with your content!

Just writing content is not enough, we need to recognize the importance of content.
A review of your web site may unearth endless possibilities of optimizing existing content, adding new content, organizing, and archiving your content. In effect, content analysis and effective content planning is an essential part of marketing a website more effectively.

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Search has a new meaning; SEMANTIC

After the recent Google update, it is obvious that the SERPs are not going to be the same anymore. Interactive search results are the future and that is where most online marketers and SEOs need to be headed. We were certain this would happen at some point but now that it is here, what should online marketers do in order to embrace this change?

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