Over the years, we have witnessed and are witnessing a lot of changes in search, in terms of how people search, from where they are searching, and search engines as well. With social networking adding to the search dynamics, things … continue reading
Tag Archives: Search engine optimization
Online Reputation Management; Are you doing this?
In an era where almost everything is found online, it should not come as a surprise that potential customers would want to check reviews of your business online before making a buying decision.
So what do you do to make
… continue readingThe S3 (Social-SEO-SEM) Synthesis
The S3 synthesis as I call it, has been in the offing ever since social networking sites such as Facebook and Twitter started gaining momentum, it became apparent that we will soon see an amalgamation and therefore the socialization … continue reading
The 3Es of the future of marketing on the Internet
Enable E-commerce, Engage, and Ensure
As we witness changes around us, with Google’s mobile optimization, with social networking sites such as Pinterest and Facebook partnering up with E-commerce partners to enable buying directly from them, to Ad free and privacy … continue reading
The Google & Twitter marriage of convenience
The Google and Twitter deal and its implications on Search and SEO
Google and Twitter signed a deal earlier this year. This deal will enable Google to index tweets and display real-time tweets on their search results pages. Google has … continue reading
With Google Knowledge Graph you “click no further”
Google’s knowledge graph & it’s implications on SEO
With Google knowledge graph which typically provides instant answers to questions, websites may see a fall in traffic to their sites since searchers are getting their
answers instantly, they won’t have to … continue reading
Doorway to trouble?
What are Doorway pages and how do they impact search?
There are plenty of websites on the internet that use the “doorway page” strategy to get traffic to their site. The objective of doorway pages is to act as a … continue reading
PINterest; Then and Now
Pinterest captured my attention when it started; I started using it more out of curiosity and found “PIN”ning quite “Interest”ing. It was more like going to Pinterest because I just loved going through images of nature, latest fashion, Jewelry, occasional … continue reading
Is Google Page Rank dead?
I read an article on searchEngineLand recently and was happy to note that Google may not update their page rank toolbar any more. Even if they do update it, it will be for their internal consumption, most of us will … continue reading
Let’s give SEO its due
The last few years have seen a number of changes in terms of how websites are marketed. Marketers now have a numbers of ways of reaching and attracting traffic to their websites.
I keep getting questions and concerns about SEO. … continue reading