SEO and traditional marketing

How do we differentiate between the traditional way of marketing products and services Vis-à-vis Internet marketing (especially Search engine optimization, SEO)?

Traditionally selling or introducing a product to a customer happens essentially through a face to face meeting with the … continue reading

Mobile marketing; an important strategy for Internet marketers

With the increased usage of smart phones, there doesn’t seem any need for people to login in to their desktops or laptops anymore. Almost everyone I know accesses their official emails, personal mails, social networking sites from their smart phones. … continue reading

How to write for web pages

I have talked about the importance of content, the need for content in your website, and how SEO and content works together.

But why is content so important?
Is it because of the informative value or is it beacuse

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Why review dated web pages?

Review and re-engineer existing pages to improve quality

It might help to take a look at your existing pages and check if they are relevant. Relevancy would vary from website to website.

If your website has been in existence for … continue reading

20 SEO Facts

1. SEO (Search engine optimization) is both an art and science. The presentation of SEO in terms of website design and content is an art. This art includes SEO techniques in order to produce results, and this is the  scientific … continue reading

Social Media Optimization (SMO)

Social Media Optimization (SMO); this term was coined and described by Rohit Bhargava. That was the time when the social media started getting popular. More and more people started using this platform to reach across to others.

What does SMO

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Social Media Marketing (SMM)

Social media marketing is something that online marketers need to include in their online marketing strategy, if they have not done so already. To be a successful online marketer, attracting traffic from the social media sites has become very-very important … continue reading

Online visibility; what lies ahead?

Online visibility has changed drastically over the years for business owners and for online marketers.

There is now a visible change in the online marketing strategies that used to be recommended earlier to online business to increase their website’s online … continue reading

Holiday season sales with Google AdWords and SEO

With the holiday season at its peak, and a lot of last minute shoppers around, you can still make some quick sales this month. If you have been working on search engine optimizing your website, you may already be seeing … continue reading