A practical end-of-course review to help people find the right pages, understand them, and know where to go next.
What You’ll Learn
- How to review your website from a visitor’s perspective, rather than from the editor’s dashboard.
- How to check
Category Archives: SEO Academy
What Should Someone Do Next? Website Calls to Action
Website calls to action- A practical guide to helping visitors move forward after they have found what they came for.
Imagine someone has just read your guide to choosing a website platform. The explanation was useful. They understand the differences, … continue reading
Which Pages on Your Website Matter Most?
Imagine you have a small website with 25 pages.
Some explain what you do. Some answer common questions. Others describe your products or services. A few may be older articles that still attract visitors.
You cannot give every page equal … continue reading
Internal Linking for Beginners: How Should Your Pages Link to Each Other?
Internal Linking for Beginners is one of the first steps in ensuring that your visitors are navigating your website in a way that they can easily find the information they are looking for.
Imagine reading a useful page about growing … continue reading
Are Two of Your Pages Trying to Do the Same Job?
In Lesson 4, we asked whether every important topic needs its own page.
Now let’s turn that question around.
What if you already have two pages that seem to be doing almost the same thing?
This can happen surprisingly … continue reading
Does Every Important Topic Need Its Own Page?
In the last lesson, we looked at page purpose — the job an individual page is there to do.
That leads to another question.
When you discover a new topic that matters to your audience, should you create another page … continue reading
Page Purpose — What Job Should This Page Do?
In the last lesson, we looked at how pages fit together within a website.
But having a clear place for a page is only part of the story.
The page also needs a reason to exist.
So before thinking … continue reading
How Should You Structure Your Website for SEO?
In the first lesson, we looked at a simple question:
Can someone find their way through your website?
Now let’s go one step further.
If someone lands on your homepage, can they understand how the different parts of your website … continue reading
Can Someone Find Their Way Through Your Website?
You can have useful content, good products or services, and pages you have spent hours creating.
But there is another question to ask:
Can someone actually find their way through your website?
That matters to your visitors. And it matters … continue reading
SEO vs Paid Ads
Which Is Right for Your Website?
Estimated Reading Time: 8 minutes
If you’re trying to attract more people to your website, you may eventually face an important question:
Should I invest in SEO or pay for advertising?
Both can bring … continue reading