Google makes changes and tweaks its algorithm on a continuous basis; it appears seamless to us because these are small changes and therefore go unnoticed. But when the Pandas and the Penguins roll out, most of us take notice!
After the recent Google update, it is obvious that the SERPs are not going to be the same anymore. Interactive search results are the future and that is where most online marketers and SEOs need to be headed. We were certain this would happen at some point but now that it is here, what should online marketers do in order to embrace this change?