Landing pages and SEO – Part II

My earlier post on landing pages and SEO covered the basic requirement of a Landing page.  However, nothing should be established or concluded without testing. If we assume that a landing page will do well (without testing it out)  we … continue reading

SEO, PPC, and other online marketing strategies; where do all these merge?

SEO (Search Engine Optimization), PPC (Pay per click), and the various other means of increasing the visibility of your business online; At the end of the day, your online marketing is actually a combination of all of these.

The internet … continue reading

What is the Penguin update?

From time to time search engines change or tweak their algorithm so that they keep the search results relevant. Penguin update is one of those tweaks.

Let us just say that “Penguin update” is Google’s commitment towards a cleaner and … continue reading