5 steps to effective SEO

Optimize:

Optimize, optimize…. whatever it may be… be it the introductory text on the home page, the logo image, the navigation area, textual or image…each and every element and aspect of a page is a potential candidate for optimization. … continue reading

How User-friendly is your site?

Successful websites have learnt the art of meeting their customers needs in the most helpful and user-friendly way.

The mantra is not just about providing information but to provide the information keeping in mind the potential customer’s requirements.

I was … continue reading

SEO is here to stay

SEO may be redefined, repackaged, and renamed, but it is definitely not going anywhere.

There is a lot of buzz these days about the changing world of online marketing, especially, SEO. It seems SEO is slowly dying.

SEO is evolving, continue reading

How content are you with your website content?

Six things webmasters should consider when drawing up the content strategy.

Much before what we officially know as SEO, the websites that were launched would have one thing in common- Content.The content was not very elaborate but it was there. … continue reading

Search providers 2013: Some of my favourites

With 2013 coming to an end, it’s time to look back and list out my favourite search providers for 2013.

Search Engines

Google:

Whenever I think search, by default Google comes to mind. That’s how strong Google brand is … continue reading

TinEye:An image search engine with a difference

TinEye is a reverse image search engine. It uses advanced image recognition techniques along with search software to bring you amazing results.

So what does a reverse image search engine do?

It shows up images in it results but that … continue reading

Images: How to optimize for higher visibility on Image search engines

Guess how many images get uploaded on to the internet every minute?

There is no exact figure but I believe Facebook alone accounts for 208,300 photos every minute! (information from “www.popphoto.com”) This can perhaps give you an idea of how … continue reading

Links: They can harm and heal too!

Incoming Links are good, good links are better, and authority links are excellent!

This has been the familiar mantra all along and it still holds true.

But…this understanding is now changing. With the recent Google update, linking strategy needs to … continue reading