We knew we were headed this way. And it is here now. The latest algorithmic changes in Google was geared towards making their search results more SEMANTIC.
Search is becoming personal and interactive, and search engines such as, Google is … continue reading
Whenever there is news that Google will soon roll out another update in its algorithm, there is a panic attack among most webmasters.
Will my website get affected this time?
What do I do if my rankings fall?
In your … continue reading
Twitter’s mantra is exactly that. It is interesting how Twitter has been used so successfully by marketers for their online campaigns, for organic as well as paid campaigns.
The advantage of Twitter is, the campaigns can use teaser ads on … continue reading
With the holiday season just around the corner, retailers have a lot of options of using the online medium to attract more traffic and get higher conversions.
Here … continue reading
Before answering these questions, let’s take a trip down memory lane on just when did PPC (Pay Per Click) start, it’s evolution and the current status.
The first instance can be traced back to 1996 in a web directory, Planet … continue reading
We knew all along that this is where search is going but it is truly amazing how search results are now so very customized and when you search you are almost certain you will get an answer.
Thanks to the … continue reading
For most websites blogging has become a part and parcel of their daily existence. And it is indeed good for a website’s health.
Here are some key benefits of blogging:
The best part of having a … continue reading
Searchers have over the years evolved a lot. Not only do they know how to search, they know how to get to their results faster.
Earlier there weren’t that many businesses on the internet and neither were there that many … continue reading
We often hear that updating blogs and websites often with fresh content ensures that you get noticed by search engines and that your website will be indexed more often if there is new content.
For instance, we know that content … continue reading
Let’s look at this in more detail.
Each website is unique and therefore different from one another. The difference lies chiefly in their objectives. There could be some … continue reading