Visually appealing and relevant content verses textual pages of valuable, relevant, and informative content? Which of these two do you think will make more impact? Is it visuals, textual content, or a middle path?
The challenge today is to have content that is persuasive, is of high quality, unique, and also caters to shorter attention spans!
Some Facts on SEO; My over a decade long experience and involvement with SEO tells me that:
Some SEO techniques have evolved to give way to better, more focused methods, some have got modified, which of course is expected, but in effect, it looks like SEO is here to stay and is even more relevant today than it was earlier.