Tag Archives: internet marketing

SEO, PPC, and other online marketing strategies; where do all these merge?

SEO (Search Engine Optimization), PPC (Pay per click), and the various other means of increasing the visibility of your business online; At the end of the day, your online marketing is actually a combination of all of these.

The internet … continue reading

SEO and Lead generation

Most internet marketers today focus on PPC to get them their leads online. While it is true that PPC is the fastest and the most effective way of generating leads; can we ignore leads that we get from SEO efforts?… continue reading

Top Ten Search Engines

Top Ten Search Engines

A study of some web sites and my web site revealed that the
below-mentioned search engines make up the top 10 search engines. Though there is nothing new about this, most of us know that Google … continue reading

Email marketing; A powerful arsenal for Internet Marketers

Definition of Email Marketing:

Simply put, when a marketer uses emails to reach out to potential customers.It forms a part  is one of the various Internet Marketing strategies. Online marketers can make use of this powerful way to reach interested … continue reading

What is an Authoritative/Authority site?

I was recently asked this question.
Though often talked about, I thought it still might be a good idea to write about authoritative sites and what they mean in terms of online marketing/ SEO.

—»Simply put, an authoritative site (or … continue reading

Optimize SEO keywords for better performance

A search on the top three search engines with the keyword ‘Football 2010’ displays an interesting mix of results.

Google results

  • fifa.com
  • fifa.com/worldcup/matches/index.html
  • en.wikipedia.org/wiki/2010_FIFA_World_Cup
  • News-The Guardian
  • Video results
  • footballmanager.com
  • itv.com/sport/football/fifaworldcup/
  • southafrica.info/2010/
  • news.bbc.co.uk/sport2/hi/football/5179512.stm
  • store.steampowered.com/app/34000
  • guardian.co.uk/football/worldcup2010
  • excely.com/football/2010-fifa-world-cup-schedule.shtml

Yahoo! results

  • fifa.com
  • football.skyworldcup.com
  • en.wikipedia.org/wiki/2009%E2%80%9310…
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