Email marketing; A powerful arsenal for Internet Marketers

Email marketing; a powerful arsenal for internet marketers

This post outlines the best practices of email marketing and how it can be a powerful arsenal for internet marketers.

What is Email Marketing?

Simply put, Email marketing is when a marketer uses emails to reach out to potential customers. It forms a part of and is one of the various effective Internet Marketing strategies. Online marketers can make use of this powerful way to reach interested audience.

Every day we receive emails from people we do not know. Almost all of these emails find a place in our spam folders, so we end up not opening those emails, let alone reading any of them. The ones that somehow escape the spam detection make their way to our inboxes and may get read by many of us. Besides these uninvited emails, there are newsletters and promotional emails that arrive at our email boxes as well, and that is likely because we have given our consent to receiving such emails.

These marketing/promotional emails are sent to you so that:

1. You become aware of something
2. You buy a product or service
3. You join a campaign for a cause
And there are a ton of other reasons…

What happens to the emails that are opened and read by the recipients?

If the email is persuasive and landing URL is able to continue to retain the attention of the potential customer, it can result in an immediate conversion!

Such is the power of an effective email marketing campaign!

On the flop side, only about  56% of the these emails got delivered to the recipients.

So how do you make this powerful marketing arsenal work for you?

Email marketing is more effective when it is sent to subscribers who have voluntarily asked to receive such promotional emails.

If your web site is an informational storehouse and has a lot to share with the visitors, it might be advisable to have a newsletter, and to ask your visitors to sign in for your newsletter. It is a sort of win-win situation for both, the visitors get an update on subjects that interesting them, and you get to reach out to an interested group of subscribers.

In summary, the best practices of email marketing would be to adhere to the spam policies, to deliver what is promised in the message, and to have a unsubscribe message at the end of the email. Email marketing works best when the interests of both parties are taken in to account. Respect for your would be customers is essential before you start bombarding your target market.

You might find some of my earlier posts related to Internet marketing useful :

Internet Marketing Strategy & Offline Marketing
What is Affiliate Marketing? Are there any Best Practices for Affiliate Marketing?

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