Are you PINing for more?

Keep PINing and you will be rewarded soon….’cause PINterest is going to fulfil your desires by making it very easy to bring home the PINs that you have been pining for.

Within the next few weeks, if you are based out of USA, you will be able to buy some of the PINs that you have been pining for at PINterest.

And business owners keep up the PINning because of this tremendous business opportunity that is coming your way.

How will it work?

Pinterest is partnering with Shopify and Demandware to enable buying directly from Pinterest. Pinterest is also looking for possible partnerships with more eCommerce platforms to enable more retailers to have the opportunity to sell their products through PINterest. For PINs that are buyable, Pinterset will have the “Buy” button in blue next to the “PIN” button in red. Some of the retailers, to name a few, that pinners can buy from, are Macy’s and Nordstrom.

This opens up a lot of business opportunities for business owners. Business owners may consider doing the following to ensure that they make the most of this opportunity of converting potential buyers into paying customers:

1. Enable buying through PINterest

2. Increase visibility on PINterest by following, engaging, and attracting.

3. Optimize the content of the PINs by providing persuasive content, great pictures with descriptions, special offers, price, links to the source site, and the most important of all a great caption title. In short, following the SEO best practices will help businesses get extra mileage with their PINs.

Not only do businesses get a free platform like PINterest, they get to display their products and sell without incurring any additional costs! What more can any business owner ask for?

Seems like a win-win situation for all parties.

I can’t wait to start buying my favourite PINs. What about you?


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