Category Archives: Social Media Marketing

Online Customer Reviews and their impact on Businesses

Online customer reviews and their increasing importance for businesses today

With the rise of Social media, online customer reviews have started playing a major role. Today, if I need to watch a film, eat out at a new restaurant, stay … continue reading

SEO for Facebook posts

SEO for Facebook posts. Below are the best Practices for optimizing your Facebook posts.

Facebook’s recently launched  tool “The Audience Optimization tool” provides a lot more options for increasing the relevance of your posts on Facebook pages.

This tool comes … continue reading

The Google & Twitter marriage of convenience

The Google and Twitter deal and its implications on Search and SEO

Google and Twitter signed a deal earlier this year. This deal will enable Google to index tweets and display real-time tweets on their search results pages. Google has … continue reading

PINterest; Then and Now

Pinterest captured my attention when it started; I started using it more out of curiosity and found “PIN”ning quite “Interest”ing. It was more like going to Pinterest because I just loved going through images of nature, latest fashion, Jewelry, occasional … continue reading

Squidoo has a new “Hub”

The content rich Squidoo has been acquired by HubPages.

What does this mean for the current top content creators at Squidoo?

A few things that will get affected are:-

1. With the transition already in progress, users will no longer continue reading

What are content Aggregators and why do we need them?

What are Content Aggregators?

Aggregators aggregate content/information from various sources on the internet. The content from various sources are displayed in their sites but in a different format. The content and pages thus displayed become popular based on user votes.… continue reading

Marketing through Social Media

Using Social Media to get traffic

More and more marketers are using Social Media to get traffic to a website, be it for an event or to announce the launch of new product. Social Media has the ability to reach … continue reading