Category Archives: Internet Marketing

SEO and traditional marketing

How do we differentiate between the traditional way of marketing products and services Vis-à-vis Internet marketing (especially Search engine optimization, SEO)?

Traditionally selling or introducing a product to a customer happens essentially through a face to face meeting with the … continue reading

Mobile marketing; an important strategy for Internet marketers

With the increased usage of smart phones, there doesn’t seem any need for people to login in to their desktops or laptops anymore. Almost everyone I know accesses their official emails, personal mails, social networking sites from their smart phones. … continue reading

Online visibility; what lies ahead?

Online visibility has changed drastically over the years for business owners and for online marketers.

There is now a visible change in the online marketing strategies that used to be recommended earlier to online business to increase their website’s online … continue reading

Holiday season sales with Google AdWords and SEO

With the holiday season at its peak, and a lot of last minute shoppers around, you can still make some quick sales this month. If you have been working on search engine optimizing your website, you may already be seeing … continue reading

Evaluating search results

Your website ranks very-very well for some very competitive results. But, on going through your analytics report you find that there is hardly anyone who clicks on your website!

It is kind of puzzling and frustrating; after all high rankings … continue reading

Videos; A powerful tool for online marketers

When we search with a particular keyword/ key phrase, on any of the popular search engines, Along with the text results, we always have the option of going through images, news and videos related to the search.

When are we

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How can PPC (Pay per Click) Ads help with SEO?

PPC and SEO; work together to help you achieve your online marketing objective

In my previous posts I have talked about the need for running short term campaigns on Google and Yahoo!

This is especially useful when you have launched … continue reading

SEO, PPC, and other online marketing strategies; where do all these merge?

SEO (Search Engine Optimization), PPC (Pay per click), and the various other means of increasing the visibility of your business online; At the end of the day, your online marketing is actually a combination of all of these.

The internet … continue reading