All posts by Ranjana Jha

The internet has been a great source of interest to me. I have been involved with website promotions and SEO since the late 90s. Those days SEO was not as well-known or wasn't really the top priority for most businesses. The whole SEO concept was still at its nascent stage. It is interesting how SEO has evolved over the past decade. My objective of setting up this website is to share my experiences and help your business attain a higher visibility on the internet.

SEO Press Releases; Maximize traffic from Press Releases

Press Release is defined as:

 “A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments”. This definition is from entrepreneur.com

How is it different for Online continue reading

SEO Competitive Research Tools

In continuation with my earlier article on SEO keyword research tools, in this article I discuss the Competitive Research Tools that are available for free.

Alexa – Alexa provides a lot of details but it is biased towards webmasters. … continue reading

What is an Authoritative/Authority site?

I was recently asked this question.
Though often talked about, I thought it still might be a good idea to write about authoritative sites and what they mean in terms of online marketing/ SEO.

—»Simply put, an authoritative site (or … continue reading

Optimize SEO keywords for better performance

A search on the top three search engines with the keyword ‘Football 2010’ displays an interesting mix of results.

Google results

  • fifa.com
  • fifa.com/worldcup/matches/index.html
  • en.wikipedia.org/wiki/2010_FIFA_World_Cup
  • News-The Guardian
  • Video results
  • footballmanager.com
  • itv.com/sport/football/fifaworldcup/
  • southafrica.info/2010/
  • news.bbc.co.uk/sport2/hi/football/5179512.stm
  • store.steampowered.com/app/34000
  • guardian.co.uk/football/worldcup2010
  • excely.com/football/2010-fifa-world-cup-schedule.shtml

Yahoo! results

  • fifa.com
  • football.skyworldcup.com
  • en.wikipedia.org/wiki/2009%E2%80%9310…
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