All posts by Ranjana Jha

The internet has been a great source of interest to me. I have been involved with website promotions and SEO since the late 90s. Those days SEO was not as well-known or wasn't really the top priority for most businesses. The whole SEO concept was still at its nascent stage. It is interesting how SEO has evolved over the past decade. My objective of setting up this website is to share my experiences and help your business attain a higher visibility on the internet.

Internet Marketing Strategy & Offline Marketing


Internet marketing is an umbrella term that includes all the ways and means by which you can promote your products and services online.

For most businesses it is now imperative to have an online presence. Any business (corporate or small continue reading

Search Engine Algorithm Updates – How do they effect you?

  • What is a Search Engine Algorithm?

Search engine algorithms are differnet for each search engine. Each serach engine has its own algorithm. The algorithm adopted by each search engine forms the basis of why some web sites rank higher than

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SEO Press Releases; Maximize traffic from Press Releases

Press Release is defined as:

 “A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments”. This definition is from entrepreneur.com

How is it different for Online continue reading

SEO Competitive Research Tools

In continuation with my earlier article on SEO keyword research tools, in this article I discuss the Competitive Research Tools that are available for free.

Alexa – Alexa provides a lot of details but it is biased towards webmasters. … continue reading