SEO best practices for website designing
SEO best practices for website designing is an important step when designing a website. Below are some of the important design elements that the a website designer might consider while and before designing a web site –
1. The SEO best practices Design layout
The most important decision is presenting information in such a way such that the visitors do not get lost. A website that only focuses on looking good, might be ignoring the user- friendly aspects. The right combination of beauty and brains is what will finally click with the visitors. Without intimidating and by focusing upon a user’s experience, a website can not only attract but also retain visitors.
2. Optimized Images
The number of images being used in the website purely depends upon the nature of business. If it is a product specific website, images of products are a must. The important thing to keep in mind is image optimization. Images need to be optimized so that they are visually appealing and download fast. You might consider using alt texts since sometimes images take long to download, and it helps to have an alt text describing what the image is about.
If the website is service specific, you may use images as design element and to remove the monotony. The best judge is the website designer, and together by applying SEO best practices they can ensure that the site has the right balance of images and texts. Too much of text will make it unnecessarily verbose and sometimes boring and too many images without enough text might not be enough to persuade a visitor to take the required action. It has to be the right combination to attract and retain visitors.
3. The Content
This depends on the website. If it is selling products, then the products should have the images and should contain product specifications. In this case there is not much of a need to write but there should be enough call to action words and testimonials to serve as persuasive elements. When a website is all about services there is usually quite a bit to write about. The need to write is more since one has to talk about the services, and convince the visitors to try out the services. Very long texts need to be avoided. There can be visual relief provided, or these texts can be placed in separate sections.
4. The Navigation Buttons
Another important feature of Web design is taking a decision on the navigation buttons. Very often we have websites that have the navigation in images. It certainly looks good but from the SEO perspective not so much, and that is because not all search engines are able to access the links in the image navigation buttons. If the links are not accessible to the Search engines, all the pages of the website will not be able to get indexed. There is a workaround for this. One of the alternatives is to provide textual links as well. That way you are ensured that the search engines can access all the links and so do your visitors (in case the images do not download properly)
5. Sections that are Updated often
This is another important aspect of web designing. Frequently updated sections can be highlighted more. A designer can create a section on the home page reflecting fresh content from the frequently updated sections. Visitors like to see new things and so do the search engines.
6. Home page
Designing for the home page is perhaps the most thought about, not only does it work as a doorway, it needs to be able to guide visitors to where they want to go. The designing elements of the home page are therefore very crucial. If a home page needs to be designed in flash, ensure you provide a static version of the home page for visitors who do not have flash installed.The idea is to reach maximum visitors.
7. Region specific
If your business is spread all across world and you have retailers taking care of the sales of your products, you might want to consider optimizing your website design for regional visitors. Providing a search box will help the visitor quickly find a retailer near his/ her area. Providing language translation is essential as well. If your website offers area specific discounts, special offers, and customozed features…these can be customized when designing for regional specific target market.
Hope these tips will help you be a step ahead of your competition in attracting and retaining visitors to your website.
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