What are SEO tools?

What are SEO tools?

SEO tools are tools that help you with researching and analyzing various factors that help with optimizing your website for both search engines and visitors. These tools reduce your time and provide you a lot of valuable data.

SEO tools are fast becoming the most sought after. There are SEO tools that help you with your keyword strategy, competition analysis, link analysis, and various other things that help in SEO ranking. In this post I will go over in detail about the SEO keyword research tools that are very popular. The best part is these tools are available for free!

SEO tools for Keyword Research 

Wordtracker – Go to: http://freekeywords.wordtracker.com/
Type in the keyword for which you need keyword suggestion and click on “hit me”. You will get a lot of suggestions for your given keyword. Wordtracker will also give you the number of searches for each keyword.

KeywordDiscovery  – Go to:http://www.keyworddiscovery.com/search.html.
Enter the image code provided, type in the keyword in the field provided and hit “search”. You will get a list of related keywords.

Wordstream– Go to this url – http://www.wordstream.com/keyword-suggestion-tool
On the left panel you will find the free keyword tool. Type in the keyword for which you are looking for suggestions and click on the “Get suggestions now” button. The page displays keywords related to your search term. Against each keyword you can see the relative frequency. This is Wordstream’s estimate of how often a particular keyword is searched on. A higher relative volume means the keyword is searched on more often.

Google Adwords-The url that you need to go to is,  https://adwords.google.com/select/KeywordToolExternal,  type in the  keyword or your website url or both and hit the “search” button.  You will get related keywords against which the volume of competition, global monthly searches, local monthly searches, and local search trends are presented. Clicking on the magnifying glass against each keyword will give you trend for that keyword. The google trends page provides you the regional interest, the top searches and the rising searches.

I have covered some of the popular keyword research tools here, Other than the ones mentioned below, there are many more keyword research options available. feel free to try out those as well. Upon completing your research,, you will have an exhaustive list of relevant keywords which will enable you to zero in on the ones that are most searched for and most relevant for your business.

Include long tailed keywords in your keyword list

That’s because there are people who do search for these keywords, and because of how specific these keywords are, the chances of converting these long tailed specific keywords are higher. You do not want to miss out on those opportunities!

One caution though, while all of these keyword research tools are very helpful, they are not always exact. The keywords suggested through these tools may or may not result in an increase in traffic but they are most certainly worth a try.

I will take up the other SEO tools in my next post.

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