All posts by Ranjana Jha

The internet has been a great source of interest to me. I have been involved with website promotions and SEO since the late 90s. Those days SEO was not as well-known or wasn't really the top priority for most businesses. The whole SEO concept was still at its nascent stage. It is interesting how SEO has evolved over the past decade. My objective of setting up this website is to share my experiences and help your business attain a higher visibility on the internet.
Social Media Marketing

Online Customer Reviews and their impact on Businesses

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Online customer reviews and their increasing importance for businesses today

With the rise of Social media, online customer reviews have started playing a major role. Today, if I need to watch a film, eat out at a new restaurant, stay … continue reading

Content Optimization

Long tail keywords for relevant traffic

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Long tail keywords

Attract more traffic by including long tail keywords in your content. This post takes you in detail about long tail keywords and why you should use them where relevant.

What are long tail keywords?

Long tail keywords … continue reading

Search Engine Updates

Linguistic search engine; Ludwig, the SE with a difference

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Not very confident in expressing yourself in English? No worries, Ludwig is here

Ludwig, the linguistic search engine is what you need to write confidently. If English is not your native language, and you find it sometimes challenging to put … continue reading

Improve Search Engine Rankings

How to create High Quality &Trustworthy sites

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Create High Quality & Trustworthy sites

Create high quality & trustworthy sites with the recently published guidelines from Google for raters who evaluate and rate websites for Google. We know that Google takes the help of raters to evaluate websites, … continue reading

Website Security

HTTP to HTTPS, to move or not

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HTTP to HTTPS, to move or not to

HTTP to HTTPS shift is one of the basic best practices towards making your web site secure

With Google encouraging https encryption, most website owners are finally seriously considering shifting from http to … continue reading

Improve Search Engine Rankings

Most effective ways of increasing traffic to websites

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Some of the most effective ways of increasing traffic to websites are listed below. There are no short cuts to this, but utilizing these tips will certainly enable a faster and a continuous inflow of increased traffic to a website.… continue reading

Content Optimization

Over-Optimization kills while under-Optimization hurts

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Over-Optimization kills while under-Optimization hurts

While it is safe to say that every web page requires to be optimized so that it can be set up for success; how much optimization is enough, is there a defined limit beyond which

… continue reading
Mobile SEO

What is AMP and why do you need it?

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What is AMP?

AMP stands for Accelerated Mobile Pages. The objective of Accelerated Mobile Pages is to enable web pages to load faster and therefore get displayed faster on mobile devices.

Most of the web pages today have adapted the … continue reading