Author: Ranjana Jha
The internet has been a great source of interest to me. I have been involved with website promotions and SEO since the late 90s. Those days SEO was not as well-known or wasn't really the top priority for most businesses. The whole SEO concept was still at its nascent stage. It is interesting how SEO has evolved over the past decade. My objective of setting up this website is to share my experiences and help your business attain a higher visibility on the internet.
Google’s Project Owl and its impact on Search
What is Google’s Project Owl?
Google’s Project owl is a mammoth initiative by Google to improve the quality of search results in its SERPS (Search Engine Ranking Pages). This project got triggered because of the frequency of appearance of fake …
Continue readingYour website is Optimized and Converting; What next?
You have a web site and it is well- designed, optimized, and attracting visitors that are converting. You are adding content regularly and ensuring that you have optimized your pages by applying SEO best practices.
What next?
How do you
…
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Optimize Videos & Increase Traffic
Optimizing Videos has been and continues to be one of the most popular ways of increasing traffic, retaining, and engaging visitors.
When we talk about Optimizing videos, can we ignore YouTube? Almost anyone who uses the internet has experienced and …
Continue readingSEO Best Practices 2017
SEO best practices 2017; What are the key areas to focus upon in 2017?
The SEO best practices in 2017 will continue to focus on optimizing web pages for faster, relevant, timely, and interactive search results. Before …
Continue readingYext; Attract relevant local traffic by Optimizing local-specific listings
Yext enables you to attract relevant local traffic and increase conversions by providing easy to use interface for managing and optimizing local-specific listings
About Yext
Yext is a technology company well-known for its award-winning product, Location cloud. Founded in 2006 …
Continue readingTags & Tag Cloud- Do they help or hamper ranking?
Tags and Tag clouds are very often used in on-line content today. This post explores the pros and cons of using tags and tag clouds.
What are tags?
Tags are keywords or key phrases assigned to on-line content, whether it …
Continue readingInternal Site Search for higher converting sites
What is Internal Site Search?
Internal site search happens when a visitor uses the search box within your website to look for information.
Typically, a visitor reaches a website by performing external searches on search engines, social networking sites, or …
Continue readingOnline Customer Reviews and their impact on Businesses
Online customer reviews and their increasing importance for businesses today
With the rise of Social media, online customer reviews have started playing a major role. Today, if I need to watch a film, eat out at a new restaurant, stay …
Continue readingAttract more traffic by including long tail keywords in your content
What are long tail keywords?
Long tail keywords are key phrases that may go up to 3-4 words and even more, these are very-very specific and descriptive key words that a searcher types in to describe what they are looking …
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