Author Archives: Ranjana Jha

About Ranjana Jha

The internet has been a great source of interest to me. I have been involved with website promotions and SEO since the late 90s. Those days SEO was not as well-known or wasn't really the top priority for most businesses. The whole SEO concept was still at its nascent stage. It is interesting how SEO has evolved over the past decade. My objective of setting up this website is to share my experiences and help your business attain a higher visibility on the internet.

Optimize Videos & Increase Traffic

Posted on March 18, 2017 by Ranjana Jha

Optimize videos to increase traffic and engagement for your online videos. This post is about how to make your videos more effective with the easy to use tools from YouTube.

Posted in Content Optimization | Leave a comment

SEO Best Practices 2017

Posted on January 5, 2017 by Ranjana Jha

Will the SEO best practices for 2017 be focused on optimizing for mobile search?
Let’s find out.

Posted in SEO Basics | Leave a comment

Yext; Attract relevant local traffic by Optimizing local-specific listings

Posted on December 11, 2016 by Ranjana Jha

Yext is Next; now optimize and manage location-specific listings across multiple websites to get increased, relevant, and higher converting local traffic.

Posted in Internet Marketing, Mobile SEO, SEO Management | Tagged attract more traffic, Cloud based, Google My Business, grow local traffic, increase visitors, local listings, local seo, location-specific information management, seo, Yext | Leave a comment

Internal Site Search for higher converting sites

Posted on October 16, 2016 by Ranjana Jha

Internal site search is a must have for all websites, not only from the user friendliness aspect, but also because it has a significant impact on the conversion of a website.

Posted in SEO Website Design | Tagged benefits of site search, higher conversions, Internal site search, long tail keywords, relevant keywords, Search engine optimization, site search and seo, website analyticsv & site search | Leave a comment

Online Customer Reviews and their impact on Businesses

Posted on September 18, 2016 by Ranjana Jha

Customer reviews and ratings online are impacting businesses in a big way and will continue to do so. What steps can businesses take so that existing and potential customers will review them in a positive light?

Posted in Social Media Marketing | Tagged Build positive reputation online, business reviews, business reviews and ratings, consumer reports, consumer reviews online, Facebook review and ratings, Google My Business, online customer reviews, online review sites, review sites, Yahoo Local Listings, Yelp reviews.Amazon reviews | Leave a comment

Attract more traffic by including long tail keywords in your content

Posted on September 4, 2016 by Ranjana Jha

The online searcher is looking for instant answers “I want this now”
Armed with mobile devices, searchers are actively searching using specific, relevant, and long tail keywords. Are you ready for them?

Posted in Content Optimization | Tagged attract visitors, content optimization, content strategy, convert visitors, descriptive keywords, increase traffic, keyword research, long tail keywords, Seo best practices | Leave a comment

Ludwig, the new linguistic search engine with a difference

Posted on August 14, 2016 by Ranjana Jha

Ludwig, the new linguistic search engine helps people get comfortable and confident in using English in everyday conversations.

Posted in Search Engine Updates | Tagged contextual search engine, learn to write correct english, linguistic search engine, Ludwig, new search engine, search engine, search tool for writing better english, usage of language | Leave a comment

SEO and Technology

Posted on August 7, 2016 by Ranjana Jha

SEO best practices are not limited to Search Engine optimization only, the best practices can be applied anywhere online, wherever there are potential customers, SEO can play a major role.

With technology playing a major role today, where is SEO headed?

Posted in SEO Management | Tagged accelerated mobile pages, AMP, http to https, mobile friendly, moving from http to https, rank brain, Search engine optimization, seo, seo and technology, Seo best practices, seo technology, seo technology articles | 2 Comments

How to create a High Quality and Trustworthy web site/page

Posted on July 10, 2016 by Ranjana Jha

The importance of high quality content is known to everyone. But what are all the elements that go into making a website a high quality and trustworthy website?

We now have some of these answers in the form of a guideline that Google provides to its raters to evaluate websites.

Posted in Improve Search Engine Rankings | Tagged authoratative site, EAT, expertise, google raters guideline, google’s algorithm, high converting websites, high quality web site, how to define a high quality site, landing pages, relavant main content, trustworthy site, trustworthy web site, user reviews, website design, YML, Your Money Your Life pages | 1 Comment

Author Archives: Ranjana Jha

About Ranjana Jha

Optimize Videos & Increase Traffic

SEO Best Practices 2017

Internal Site Search for higher converting sites

Attract more traffic by including long tail keywords in your content

Ludwig, the new linguistic search engine with a difference

SEO and Technology

How to create a High Quality and Trustworthy web site/page

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