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SEO and Technology
SEO best practices are not limited to Search Engine optimization only, the best practices can be applied anywhere online, wherever there are potential customers, SEO can play a major role.
With technology playing a major role today, where is SEO headed?
How to create a High Quality and Trustworthy web site/page
The importance of high quality content is known to everyone. But what are all the elements that go into making a website a high quality and trustworthy website?
We now have some of these answers in the form of a guideline that Google provides to its raters to evaluate websites.
Posted in Improve Search Engine Rankings
Tagged authoratative site, EAT, expertise, google raters guideline, google’s algorithm, high converting websites, high quality web site, how to define a high quality site, landing pages, relavant main content, trustworthy site, trustworthy web site, user reviews, website design, YML, Your Money Your Life pages
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HTTP to HTTPS, to move or not to?
There is a lot of uncertainty amongst webmasters today about shifting from http to https.
Is this shift necessary? Why do we need to shift? Our transaction pages are encrypted, should that not be enough? Should we or should we not?
Posted in Website Security
Tagged http to https, http to https htaccess, http to https redirect, secure your webiste, shift from http to https, shift to https wordpress hosting, ssl certificates, steps to move from http to https, website encryption, website security, website security certificate
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Most effective practices of increasing traffic to your website
How can I increase traffic to my website?
This is one of the most asked questions today.
The good news is, with almost everyone using the internet today, marketers are spoilt for choices, all they need to do is do a good job of marketing their product/services online.
Posted in Improve Search Engine Rankings
Tagged advertising to get more traffic, effective ways of getting more visitors, increase traffic to your website, local optimization for increasing visitors, mobile friendly sites, organic traffic, Search engine optimization, seo, social networking for more traffic, user friendly sites
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Over-Optimization kills while under-Optimization hurts
To optimize and how much to optimize seems to be a predicament today. There are a lot of varying views regarding the need for optimization. While some people advocate optimizing a site, there are others who do not feel the need for it. In my humble opinion, optimization is a need for every website.
Optimizing a web site or a web page is not about having a check-list of things that need to be completed. It is much more than that. In order to implement optimization best practices for a website, a complete understanding of, what, how, where, when, and for whom, is very-very important.
What is AMP and why do you need it?
With Accelerated Mobile Pages (AMP), publishers can create, publish, and distribute optimized content instantly. The content is optimized for higher performance even on slow mobile networks.
Posted in Mobile SEO
Tagged accelerated mobile pages, AMP, AMP for publishers, canonical issues of AMP, creating pages that download faster on mobile devices, faster downloading pages on mobiles, google AMP, rankings with AMP, seo, SEO & AMP, steps to making your site AMP compliant, What is AMP, Why do I need AMP
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SEO Then & Now
With Google disclosing its top three ranking factors, it is going to be interesting to see how marketers are going to use this information in their online marketing strategy.
Will the top three ranking factors impact the application of SEO in the future?
Best Practices for optimizing your Facebook posts
You can now get more relevant traffic from your organic posts on Facebook pages. The Audience optimization tool from Facebook comes with excellent features.
Posted in Social Media Marketing
Tagged Audence Insights, audience optimization tool, Audience Restrictions, engaging visitors, facebook optimization best practices, get more relevant visitors, optimizing facebook pages, optimizing posts in facebook, optimizing social networking posts, Preferred Audience, tagging articles in facebook
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Google’s Top Three Ranking Factors
Now that we know the top three ranking factors that Google uses to rank pages, what should on-line marketers do to ensure that they do not get left out?
Paint your own canvas with Facebook and watch your mobile traffic grow
The challenge that most marketers face today is the most effective way to tell and sell their story on-line!
The challenge is in attracting, retaining, and converting potential customers in a limited amount of time, space, and more importantly money…Social Media may have the answer in the form of Canvas.
Posted in Internet Marketing
Tagged advertising options on mobiles, creative ads, effective ad options, facebook canvas, fast downloading ad options, get more visitors, grow your traffic by advertising, highly engaging ads, increase traffic, increase visibility, interactive ads, social media ad options
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