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HTTP to HTTPS, to move or not to?
Shift from HTTP to HTTPS is one of the basic best practices towards making your web site secure
With Google encouraging https encryption, most website owners are finally seriously considering shifting from http to https.
The shift is necessary, not
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Over-Optimization kills while under-Optimization hurts
While it is safe to say that every web page requires to be optimized so that it can be set up for success; how much optimization is enough, is there a defined limit beyond which we need to stop? How
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What is AMP and why do you need it?
AMP stands for Accelerated Mobile Pages. The objective of Accelerated Mobile Pages is to enable web pages to load faster and therefore get displayed faster on mobile devices.
Most of the web pages today have adapted the mobile friendly …
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SEO Then & Now
Now that the top three ranking factors from Google are well known, are we going to see a drastic change in the application of SEO?
How will the top three ranking factors impact the application of SEO in the future?
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Google’s Top Three Ranking Factors
Now that we have the top three ranking factors that Google uses to rank pages, as mentioned-below:
Links, Content, and, RankBrain (not necessarily in that order, and as we know there are various other factors that Google considers for ranking, …