HTTP to HTTPS, to move or not to?

There is a lot of uncertainty amongst webmasters today about shifting from http to https.
Is this shift necessary? Why do we need to shift? Our transaction pages are encrypted, should that not be enough? Should we or should we not?

Continue reading…

Posted in Website Security | Tagged , , , , , , , , , , | Leave a comment

Most effective practices of increasing traffic to your website

How can I increase traffic to my website?
This is one of the most asked questions today.

The good news is, with almost everyone using the internet today, marketers are spoilt for choices, all they need to do is do a good job of marketing their product/services online.

Continue reading…

Posted in Improve Search Engine Rankings | Tagged , , , , , , , , , | Leave a comment

Over-Optimization kills while under-Optimization hurts

To optimize and how much to optimize seems to be a predicament today. There are a lot of varying views regarding the need for optimization. While some people advocate optimizing a site, there are others who do not feel the need for it. In my humble opinion, optimization is a need for every website.

Optimizing a web site or a web page is not about having a check-list of things that need to be completed. It is much more than that. In order to implement optimization best practices for a website, a complete understanding of, what, how, where, when, and for whom, is very-very important.

Continue reading…

Posted in Content Optimization | Tagged , , , , , , , , , , | Leave a comment

What is AMP and why do you need it?

With Accelerated Mobile Pages (AMP), publishers can create, publish, and distribute optimized content instantly. The content is optimized for higher performance even on slow mobile networks.

Continue reading…

Posted in Mobile SEO | Tagged , , , , , , , , , , , , | Leave a comment

SEO Then & Now

With Google disclosing its top three ranking factors, it is going to be interesting to see how marketers are going to use this information in their online marketing strategy.

Will the top three ranking factors impact the application of SEO in the future?

Continue reading…

Posted in SEO Management | Tagged , , , , , , , , | Leave a comment

Best Practices for optimizing your Facebook posts

You can now get more relevant traffic from your organic posts on Facebook pages. The Audience optimization tool from Facebook comes with excellent features.

Continue reading…

Posted in Social Media Marketing | Tagged , , , , , , , , , , | Leave a comment

Google’s Top Three Ranking Factors

Now that we know the top three ranking factors that Google uses to rank pages, what should on-line marketers do to ensure that they do not get left out?

Continue reading…

Posted in Improve Search Engine Rankings | Tagged , , , , , , , , , , | Leave a comment

Paint your own canvas with Facebook and watch your mobile traffic grow

The challenge that most marketers face today is the most effective way to tell and sell their story on-line!

The challenge is in attracting, retaining, and converting potential customers in a limited amount of time, space, and more importantly money…Social Media may have the answer in the form of Canvas.

Continue reading…

Posted in Internet Marketing | Tagged , , , , , , , , , , , | Leave a comment

The Kid safe visual search engine, Kiddle

In keeping with search results that are getting more and more relevant and specific, a kid safe search engine, Kiddle, powered by Google, was launched recently.

Continue reading…

Posted in Search Engine Updates | Tagged , , , , , , | Leave a comment

The Creative side of SEO; How to get the most of it

With thousands of websites competing for the same audience, how does a website stand out from the crowd?

In order to stand out, there is a constant need of thinking differently. This post explores some of the ways of coming up with unique ideas.

Continue reading…

Posted in Improve Search Engine Rankings | Tagged , , , , , , , | Leave a comment