Critical Ranking factors for ranking in search engines; a study

Most of our Optimization efforts are focused on optimizing sites for high quality content, lucid navigation, user friendliness, and establishing authority. I was curious to know the correlation between ranking and the factors that we place importance upon.

A sample study of web sites, belonging to the same category of products and services that rank in the first page in the major search engines, threw up results that were not very surprising.

Though there will be exceptions and several thousands of other factors that help and aid in ranking…for instance, I have not factored in visitors, or any aspects of analytics, this sample study provides a good enough insight into the factors that should be focused upon while optimizing and promoting websites.

The below-mentioned charts display the correlations between ranking and the factors.


Alexa rank

Domain age

No of pages indexed

To conclude here are the top 5 critical ranking factors in the order of importance:-

1. Content

2. Domain Age (Age matters!)

3. Alexa ranking

4. Back links

5. No of pages indexed

Your optimization efforts should not be limited to these factors alone, however, you may want to consider and place more importance to these factors while optimizing web sites.

About Ranjana Jha

The internet has been a great source of interest to me. I have been involved with website promotions and SEO since the late 90s. Those days SEO was not as well-known or wasn't really the top priority for most businesses. The whole SEO concept was still at its nascent stage. It is interesting how SEO has evolved over the past decade. My objective of setting up this website is to share my experiences and help your business attain a higher visibility on the internet.
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