Analyzing SEO data

Now that you have a lot of data from generating the free website reports, it is time to mull over the data and act on them. Here is what some of the data reveals about your website:-

Google Page Rank:

Google provides a page rank to every page based on an algorithm. This will give you an idea about how popular and relevant this page is with respect to Google. If your page rank is low it means you need to work on getting more incoming links to your site from authority sites. But then again this is Google specific, and sometimes you will find sites with not a very high Page rank doing well in the search results. This is because the SERPs on Google depend on various other factors as well. The page rank should be taken as a tool that gives you an idea of your website authority or how many websites link to your site, and your future plan should be to try to get more natural links if your web pages have a low page rank. If your inside pages do not have any page rank but your home page does, you will need to work on your navigation structure so that the PR juice can percolate into your inside pages. Also, you will benefit if you can get some natural links to your inside pages as well. The remedy lies in providing good and useful content and you will find web sites linking to your pages.

Alexa Rank:

This is another good measure of how popular website is. On the whole Alexa does provide quite an apt measure. The smaller the number the more popular your website is.The only thing is the readings are biased towards webmasters who have the Alexa tool bar installed.

Load time:

The load time denotes the download speed of your website. The faster the download speed the more accessible it will be to your visitors. Since most of the visitors will lose interest if a page takes ages to download, it is essential that you take this factor into consideration when designing your website. A higher load time tells you that you will need to work on optimizing the images and other heavy graphics on your page.

Back links:

This is still and will remain an important part of your website’s success. Creating relevant content might increase your chances of getting more incoming links.

Social back links:

The back links from social networking sites are quite important these days. It is important to have a visibility of your website across Social media sites. You might want to include social media optimization in your Internet marketing plans.

Google crawl:

This is just an indication of how long back the Google robot visited your site. If your web site has not been crawled for a long time, it might be of concern. A registration into Google Webmaster Accounts will help your resolve these issues. The webmaster account will also help you address SEO basic stuff such as www resolve, the importance of robotos.txt, XML sitemaps and other basic SEO practices that is important for your website.

www resolve:

This is important because your website should either resolve to the http://www.yoursite.com address or http://yoursite.com. For instance if someone types in http://www.yoursite.com and your default URL is set up as http://yoursite.com, the domain address should resolve to “http://yoursite.com”, no matter what an user types in. This is important in order to avoid any sort of content duplication issue with search engines

W3 validation:

This refers to the coding of your web site. You website’s code should be in synchrony with the coding best practices. W3 validation provides a free check on the codes used in your website, and points out the errors in coding. It will be helpful for your site if your correct those errors.

Quite a few of these issues can be resolved if you have a Google Webmaster account. Besides having a registration in the Google webmaster account, my recommendation would be to also get a webmaster account with BING. That will provide you an overall picture of your website’s performance on BING as well.