SEO for Small Businesses
SEO for small businesses is executed is much the the same as for any global business, barring a few focused changes. This post provides an outline along with links for in depth details that will help you as a start up or small business owner attract visitors to your website: –
1. SEO for Web page title optimization
You can check out this post that I wrote specifically for SEO title optimization. When optimizing a business that has a local presence, it might be a good idea to mention the name of the place that the business caters to.
2. SEO for Description Meta tag title
This SEO description meta tag optimization. post will help you in coming up with an apt description for your business. Since the maximum allowed is 2-3 lines of descriptive text, you may want to ensure you pack in as much about your business in an attractive way, your USP, and the market you caters to etc are some things that you may want to include.
3. Search Directories
Suggesting your website to relevant directories, especially local directories will help with your visibility in the area that you cater to. You may find this post on search directory submission helpful.
4. Local Search
Local search is very important part of SEO for small businesses. Submitting your website details such as products and services offered, along with current and accurate postal address, phone number, URL to Google and Yahoo local will certainly ensure that your site will show up on searching.
Some additional tips for build your linking network:
5. Get linked
This is something that you will need to focus upon consistently. This is where you build a stronger network for your business online. You can check out my post on “Linking for users”. Please don’t skip this one, absolutely essential ;for your visibility..
Find out who your competitors link to and who links to them. This will help you zero in on a list of potential websites who might want to link to your website.
Search for websites that are very popular local destinations; it might be a good idea to write to them requesting them to add your business to their website; it might be of value to their target audience.
6. Register with Google Web analytics
This will give you a lot of valuable data. The data will help you optimize your web site based on data and you will be amazed at the results.
7. Try out Google AdWords for a short time
I am suggesting this because it will give you a taste of instant visitors and you will be able to zero in on the keywords that are being used to search for your business. Just keep your budget moderate so that you do not end up spending a whole lot of dollars without any returns. AdWords helps if you want to reach your audience instantly and you have offers that have special discounts, seasonal discounts etc. You can turn it off anytime, but worth running a short time campaign so that you start getting some visitors straight away since your SEO optimization effort will take some time to show up.
8. Last but not the least, you can check out my post on SEO tips for an overall optimization effort.
This is not an exhaustive list, but this will certainly help you get started. If you are a small business owner looking for easy to implement SEO best practices, this list will serve your purpose. Focusing on optimising your local business presence through SEO is key, and will most definitely help you in your SEO efforts.