The SEO benefits of writing guest posts

What are guest posts, and why should you write guest posts for other sites?

Guest post are articles that you write for other sites. These posts help in attracting relevant traffic from different sources, and not just search engines.

If you are an expert in the products and services that you sell, it might be a good idea to share it with as many people as you can. And in the process, people will know you as an expert, come back to your site for more, and some may end up buying your products/ services.

Here are some key things to consider before you start considering guest posting: –

1.  Which topics can you write about?

2.  Are people searching for information on the areas that you wish to write about? You can search on Google, Yahoo! and Bing to find out the volume of search.

3.  Search for sites that accept guest posts. These sites should be relevant or at least compliment your business so that the traffic that you get is relevant.

4.  You may want to contact the webmasters by sending them an email, introducing yourself, your business, and letting them know the purpose of your email.

The idea behind guest posts is that you tap into traffic that might not be easy to attract otherwise. It seems like a win-win situation for both the webmaster and the guest post author. The webmaster gets some fresh content and the guest post author gets more traffic and recognition.

This process is not easy, you will need to approach quite a few webmasters and many of them may not respond, but some of them will. Do not lose patience and keep trying. The results are worth the effort. If the webmasters are convinced that you are an authority on that subject, you will find a lot of response to your emails.

With so much of competition for the same traffic, it is important that you look for as many avenues as possible in order to gain visibility. If you can distinguish yourself as an expert, it will certainly benefit your business.

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