In 2015 SEO will continue to evolve in terms of its applicability across all channels. Webmasters will need to focus more and more in making their websites popular and their presence felt across all possible channels  and mediums.

Here is my recommendation list for optimizing and promoting your business in 2015:-

1. Optimize and Promote

SEO is a continuous process, continue optimizing and promoting your website online.

2. Content

Market your content not only through your website and blogs but across all possible Social networking mediums.

3. Become Social

Socialize and you will benefit from the increased inflow of traffic because of social networking.

4. Get mobile

Searching and buying is now a regular happening on mobile devices, being ready for traffic from the mobile devices is a must this year. Here are some tips on optimizing for mobile devices and having a  mobile friendly presence.

5. Get local

Local presence and visibility is a must, one of the essentials to ensure that you are visible to your customers who are near your area.

6. Navigate

Allow for easy website navigation on your website. Ensure that visitors find and locate whatever they are looking for easily.

7. Analyse

Utilize web analytics to uncover precious information and to stay focussed in the right direction.

and most of all  stay dynamic and flexible, embrace new opportunities, and follow the SEO best practices.