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Content Optimization

Optimize web pages with videos for SERPs

December 18, 2023 Ranjana Jha Leave a comment

How to optimize web pages with videos so that they can be found on SERPs easily on searching?

In order to ensure that webpages that have videos are optimized for relevant search , let’s look at the changes that have … continue reading

SEO Basics

Robots.txt for SEO

May 28, 2023 Ranjana Jha Leave a comment

Robots.txt and it’s impact on SEO and search.

To understand the impact it has on SEO and search, let’s begin by understanding :


What is Robots.txt and why it is used?

Robot.txt file informs search engine bots/agents about which specific … continue reading

Content Optimization

Rank higher on SERPS with these 3 key factors-Part 1

May 5, 2019 Ranjana Jha Leave a comment

Before we go into the three key factors that will help you Rank higher on SERPS (search engine ranking pages) let me share with you how critical these three factors are for ranking higher on SERPS.

If you only … continue reading

SEO Management

Top 5 SEO trends to watch out for in 2019

November 11, 2018 Ranjana Jha Leave a comment

SEO trends in 2019

1. In 2019, we will see the already thin line between SEO, SMO, and other online marketing techniques becoming thinner and hazier.

2. We will continue to see the maximum share of searches happening from mobile … continue reading

Internet Marketing

Increase Visibility & do more with Customer Reviews

October 3, 2018 Ranjana Jha Leave a comment

Customer reviews and ratings are  one of the most  effective ways of  increasing the popularity and conversion of your products and services. Reviews/testimonials from customers, which were earlier a good thing to have, is now a must have.

With Social … continue reading

SEO tips

Optimize your online presence; SEO tips

May 27, 2018 Ranjana Jha Leave a comment

How to optimize your online presence in the era of Google snippets, AI, voice search, et al.

Your online presence may require a revisit because of the continuous and evolving ways of how people search. The dynamic SERPs are an … continue reading

SEO Management

SEO in 2018 -Top 5 critical areas to focus upon in 2018

January 15, 2018 Ranjana Jha Leave a comment

SEO in 2018 will continue to see a focus on some of the key areas that have been in focus in 2017 as well…however the key thing for SEO in 2018 would be “Interactive & personalized search results and

… continue reading
Content Optimization

Google Snippets and their impact on search

December 10, 2017 Ranjana Jha Leave a comment

What are Google snippets?

Google snippets have been featuring in Google SEPRs for a number of years now.When you type in a search term in the Google search bar,  you may sometimes notice a highlighted search result at the top … continue reading

Social Media Marketing

With the new updated Facebook Events App, look no further

November 19, 2017 Ranjana Jha Leave a comment

Facebook’s events App is no longer limited to events, in its new avatar it has gone “Local”. This essentially means that the erstwhile Facebook events App, which has now made a comeback in a new form, can find events, businesses, … continue reading

Search Engine Updates

Audio search engine Audioburst

September 24, 2017 Ranjana Jha Leave a comment

Audio search engine, Audioburst, helps you find audio content easily. This audio search engine connects you to various audio sources for any audio content that you may be interested in.

What exactly does Audioburst do?

Audioburst is a company that … continue reading

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