Canvas with Facebook

What is Canvas with Facebook and how does it help in online visibility?

Facebook has recently come up with Canvas, and it is really something! It is targeted to mobile users, the Ads are extremely creative but do not come in the way…these ads are not interruptive….people can ignore these ads, but it seems people are having a hard time resisting these ads:)

Move over traditional mobile advertising, Canvas is here!

So far the user experience has been quite encouraging and I assume it is because of the way these Ads are presented.

A big part of the success is because of the speed….after clicking the Ad, the user is taken to a full screen page where the Ad downloads quickly, and the user can quickly scan through the compelling creative in a matter of seconds and take the required action.

Through Canvas, Advertisers now have more space and freedom to tell their story in the most creative and effective way. By providing the potential customer a visually appealing experience through the creative multimedia used in these Ads, advertisers are able to attract and retain the attention of their potential customers so that they may be persuaded to take the required action. Advertisers have the ability to mix and match and use still pictures, texts, videos to create these ads, since they are optimized for faster download, advertisers do not have to worry about the speed. People are quickly taking to it because it is so engaging, downloads faster, and also because they can interact with the ads by zooming on the image, and viewing it just the way they want it…

These are some of the features that are making canvas so popular and effective!

Depending upon whether an advertiser wishes to create a brand image or engage potential customers into become buying customers, canvas seems to have figured out a way to provide advertisers the right platform and technology to take their message forward.

Since Canvas is only for mobile, it is compatible with Android and iOS as well. Advertisers would need access to “Power Editor” in order to start creating their canvas stories. Here is a link to the Facebook Canvas page.

I would love to hear your experience with Canvas.