Categories: Internet Marketing

Search Engine Algorithms, Can we make them our friends?

This article is a follow up on my earlier article on Optimize SEO keywords for better performance. I have changed the search term to a different one.

I was shopping for a gift, a wine bottle, and I wanted to know which wines are considered the best. I googled and found some good links, I wanted some more and I searched in Yahoo! an MSN. Out of curiosity, I kept a log of the results in all the three search engines.

I searched with the key phrase “best wines“. This key phrase has a global monthly search volume of 75000. I have taken into account only the top 5 results from each of the search engines.

1. Google

www.bestswines.com
www.wine.com
www.wineloverspage.com/qpr/index.phtml
wine.lovetoknow.com › Home, Garden & Events › Wine
www.gayot.com/wine/main.html

2.Yahoo.com

www.wine.com
www.bestwinesupdate.com
answers.yahoo.com/question/index?qid=20061025120437AA0jW53
foodandwine.com/articles/american-wine-awards-2009-best-wines
www.thefiftybest.com/wine/best_wines_of_2008/2

3.Bing

www.bestworldwines.com
www.wine.com
www.wineloverspage.com/qpr/index.phtml
www.foodandwine.com/articles/25-best-wines-for-summer
www.foodandwine.com/articles/seven-best-wine-blogs

The site that was common in all the sites in www.wine.com. We will take up wine.com in detail in my subsequent articles. A check in Google on how many sites are linking to wine.com shows 215. Google shoes up only 7 back links for Bestwines.com that ranks no 1 in google. Except for wine.com and www.gayot.com/wine/main.html, none of these pages show a significant number of back links when I searched on google.Is Google now not giving as much credit to back links as it did earlier? Having said that, I think I will need to dig deeper for an answer. Will continue this article in my next post. Till then have a glorious Sunday.

Ranjana Jha

The internet has been a great source of interest to me. I have been involved with website promotions and SEO since the late 90s. Those days SEO was not as well-known or wasn't really the top priority for most businesses. The whole SEO concept was still at its nascent stage. It is interesting how SEO has evolved over the past decade. My objective of setting up this website is to share my experiences and help your business attain a higher visibility on the internet.