Most effective ways of increasing traffic to websites

Some of the most effective ways of increasing traffic to websites are listed below. There are no short cuts to this, but utilizing these tips will certainly enable a faster and a continuous inflow of increased traffic to a website.

1. Preparing a website; this involves creating a site architecture and design that balances the looks of a website with the user friendliness element (with a skew towards the user-friendliness of the website). A large part of preparing a website is to do with the content, which is by far one of the most important factors in driving traffic to a website. Writing for visitors, and utilizing long tailed keywords are some of the essentials of creating good content.Every business owner should consider focusing on these key elements to ensure increased traffic to their websites.

2. Applying SEO best practices

3. Advertising; There are several ways of getting traffic by option for paid advertisements (PPC) on Google, Facebook, and BING.  Advertising on popular high traffic relevant portals is another effective way of increasing visibility and getting more traffic.

4. Registering and getting access to Google Search Console ,Google Analytics , and BING webmaster tools is essential for tracking, optimizing, and monitoring a website’s performance.

5. Creating mobile friendly websites.

6. Enabling Accelerated Mobile Pages.

7. Getting local; Putting up correct, accurate and relevant information about a business  in Google and BING Local. Local is the best way to spread the information in the fastest possible time.

8. Spreading the word through networking circles, especially through Facebook, Twitter, and Google Plus. This is one of the most effective ways of reaching out to an audience that is involved. This is where videos can be extremely effective.

9. Getting a business account in Pinterest, pinning, following, analyzing, and selling from Pinterest is one of the fastest and the most effective ways of reaching out to the target audience.

10. Getting and seeking reviews from customers is extremely useful since it helps in building goodwill, and increases the chances of retaining existing customers, and attracting new customers.

11. Zeroing in on target customers by frequenting and participating in forums, groups, local events, sponsoring, publishing press releases, etc. These are some of the various innovative ways of increasing awareness about a business.

12. Creating concrete short term and long term goals, and having check points to follow up, and measure the performance vis-a-via the goals that were set. Preparing, planning, implementing, and measuring are the essentials for any business to be successful online.

One should consider having a business strategy that is customized on the basis of the target market. The important thing to remember is to leverage and utilize all the available means of reaching out to target customers. All the above are effective ways of increasing traffic to websites.