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Natural search engine optimization

Natural search engine optimization and paid optimization. How different are they?

Simply put, when you type in a particular keyword in any of the search engines like Google, Yahoo! or MSN the websites that show up on the left side of the pages are due to natural search engine optimization. The positions or rankings of the websites vary from search engine to search engine due to different algorithms that each search engine adopts.

Whereas, paid optimization involves SEM(search engine marketing) such as PPC ( Pay per click) advertising on all the major search engines. If you google “football updates”, you will find results on either side of the page, the left results are through natural search engine optimization and

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