Google’s Page Title Update
Google’s page title update that was rolled out recently created quite a bit of stir in the SEO community. Let’s find out more and what it means for us
The major change that has come about as a result of this update is:
Google will not use search queries mostly
Unlike what was happening until now, going forward Google will not display a dynamic page title based on the query. This means that the title that Google uses for your page will not be based on what the searcher typed in the search box.
So why is this important and how does that impact my web page ?
It is very important because going forward we would need to focus upon the header tags of every page, along with the titles tag (which are still very important) and the content. All of these have been always important, but the header tags which were always important have now gained even more prominence.
The below extract from Google’s blog will provide more clarity : (the link to the blog is provided below):
In particular, we are making use of text that humans can visually see when they arrive at a web page. We consider the main visual title or headline shown on a page, content that site owners often place within
<H1> tags or other header tags, and content that’s large and prominent through the use of style treatments.
Overall, our update is designed to produce more readable and accessible titles for pages. In some cases, we may add site names where that is seen as helpful. In other instances, when encountering an extremely long title, we might select the most relevant portion rather than starting at the beginning and truncating more useful parts.
On another note, Google does not want to use the title tags because according to most times such titles are long and stuffed with unnecessary keywords and do not describe the page well.
So what is the Key takeaway of this Google’s Page title update?
Ensure that not only do you have page titles that are crisp and relevant, the Header tags and page content need to be optimised too…they have always been important but if you did not give it much priority before, now is that time, prioritise these without fail!
If you are interested in more details about this update, here is the link to Google’s blog.