Press Release is defined as:
“A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments”. This definition is from entrepreneur.com
How is it different for Online Press Releases?
Online press releases are the exact same thing, except that you are posting the Press release to Press Release websites. The reasons for issuing Press releases are the same as in offline media. If you have some newsworthy event to share, you can send out the Press release. The press releases issued to news media and other publications, if selected, get published in newspapers and publications. In the case of online Press releases, the press releases get distributed to major news sites like Google News, Yahoo News, subscribers, websites, bloggers and journalists. A single press release therefore gets a lot of publicity and has the potential to attract a lot of relevant traffic. You can find good press release sources by searching on Google and Yahoo! News sites. Some of these press release distribution services collate press releases from several hundreds of organizations.
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