Is your Website Mobile friendly?
A mobile friendly website… Till now I did not seriously think about the need to implement SEO to optimize a website’s performance on mobiles.
Yesterday while getting back home from work, I thought we would go out have dinner some place. I had found out about a new Thai restaurant and wanted to try it out. I Googled on my mobile phone, found the website and their contact number. It took me a quite some time though to get to their contact number because the images on the page were taking very long to download…… It got me thinking. There must be so many people like me who are searching from their mobile phones but having a frustrating time trying to find the information they are seeking.
Is your website optimized for mobile users?
If they are not, you are missing out on a hugely significant traffic! Think about it….people on the move may not only need information, they might want to buy gifts, purchase plane tickets, buy movie tickets….the list is endless. Optimizing web sites for mobiles is becoming absolutely essential. We can expect the searches from mobiles to double and triple in the coming years.
Mobiles are getting smarter by the day and very soon they will be your dominant devise for searching. Not only is it so easy to carry, we carry it with us by default; mobiles can do almost anything that your notebook does…well almost! But in future they may do even more!
So it naturally follows that we need to focus on making our websites mobile ready. Especially true for an ecommerce site, Most web sites are accessible on mobiles but are they mobile friendly…meaning are they optimized specially for mobile users. Even though it does not seem like much of a difference, it will have a negative impact in terms of losing potential customers to our competitors!
So what do we do to ensure our web site is optimized for desktop and mobile users?
Yes, SEO best practices comes to the rescue again:)
What are the SEO best practices of optimizing your website for mobile devices?
- Your website should load fast. Avoid heavy images, flash, frames etc.
- Content should be focused on the topic and persuasive, remember mobile users are even more impatient that the regular web surfers. The internet speeds may not be as fast and they want to get to the information fast. Have contact number, address updated and visible. Local listings should be updated and current.
- If you use WordPress then you will find a lot of plugins that will make your blog mobile friendly within no time. Mobile surfers have the option of toggling between the mobile and standard version of your site. You can check out the plugin here:
http://wordpress.org/extend/plugins/wordpress-mobile-pack, make sure though that your download and install the version that is compatible for your site. (I once made my whole sidebar disappear because I did not notice that a particular plugin was meant for another version. Well…we learn)
- There are plenty of solutions that claim to make your website mobile friendly within no time. I would recommend going through some reviews before buying the service.
- A very important step is to double-check your page titles and have short and targeted titles for each of your web pages.
So go ahead and make your web site mobile friendly. And one more thing, it is very important that you track your mobile traffic through analytics. In case you do not have any web analytics program installed yet, I would recommend Google analytics. It is easy to install and you will have so much information about your website and visitors that you will then need the best practices for understanding and deciphering all the data!
Go ahead and start optimizing your website for the smart phone users out there, if we don’t wake up and do something about it soon, our competitors for sure will!