Monthly Archives: July 2010

What is an Authoritative/Authority site?

I was recently asked this question.
Though often talked about, I thought it still might be a good idea to write about authoritative sites and what they mean in terms of online marketing/ SEO.

—»Simply put, an authoritative site (or an authority site)

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Posted in Search engine optimization | Tagged , , , , , , , , , , , | 16 Comments

Optimize SEO keywords for better performance

A search on the top three search engines with the keyword ‘Football 2010′ displays an interesting mix of results.

Google results

fifa.com
fifa.com/worldcup/matches/index.html
en.wikipedia.org/wiki/2010_FIFA_World_Cup
News-The Guardian
Video results
footballmanager.com
itv.com/sport/football/fifaworldcup/
southafrica.info/2010/
news.bbc.co.uk/sport2/hi/football/5179512.stm
store.steampowered.com/app/34000
guardian.co.uk/football/worldcup2010
excely.com/football/2010-fifa-world-cup-schedule.shtml
Yahoo! results

fifa.com
football.skyworldcup.com
en.wikipedia.org/wiki/2009%E2%80%9310…
en.wikipedia.org/wiki/2010_Football_League_Cup_Final

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Posted in keywords, Search engine optimization, SEO keyword optimization | Tagged , , , , , , , | 2 Comments

10 SEO tips to improve Search Engine Ranking

Some SEO tips that are sure to help you improve your search Engine ranking:-

1. Have a title and description tag for each of your pages.

2. Make sure that you use relevant keywords in the title and description tag.

3. Treat each page of your website as an entry page for your visitors. Make sure there are navigation links from
every page of your site. This way visitors will not be lost. If the website is huge, it might be a good idea to have breadcrumb links.

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Posted in Search engine optimization | Tagged , , , , , , , | 5 Comments

Natural search engine optimization

Natural search engine optimization and paid optimization. How different are they?

Simply put, when you type in a particular keyword in any of the search engines like Google, Yahoo! or MSN the websites that show up on the left side of the pages are due to natural search engine optimization. The positions or rankings of the websites vary from search engine to search engine due to different algorithms that each search engine adopts.

Whereas, paid optimization involves SEM(search engine marketing) such as PPC ( Pay per click) advertising on all the major search engines. If you google “football updates”, you will find results on either side of the page, the left results are through natural search engine optimization and

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Posted in Search engine optimization | Tagged , , , , | 2 Comments