What is AMP and why do you need it?

With Accelerated Mobile Pages (AMP), publishers can create, publish, and distribute optimized content instantly. The content is optimized for higher performance even on slow mobile networks.

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SEO Then & Now

With Google disclosing its top three ranking factors, it is going to be interesting to see how marketers are going to use this information in their online marketing strategy.

Will the top three ranking factors impact the application of SEO in the future?

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Best Practices for optimizing your Facebook posts

You can now get more relevant traffic from your organic posts on Facebook pages. The Audience optimization tool from Facebook comes with excellent features.

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Google’s Top Three Ranking Factors

Now that we know the top three ranking factors that Google uses to rank pages, what should on-line marketers do to ensure that they do not get left out?

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Paint your own canvas with Facebook and watch your mobile traffic grow

The challenge that most marketers face today is the most effective way to tell and sell their story on-line!

The challenge is in attracting, retaining, and converting potential customers in a limited amount of time, space, and more importantly money…Social Media may have the answer in the form of Canvas.

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The Kid safe visual search engine, Kiddle

In keeping with search results that are getting more and more relevant and specific, a kid safe search engine, Kiddle, powered by Google, was launched recently.

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The Creative side of SEO; How to get the most of it

With thousands of websites competing for the same audience, how does a website stand out from the crowd?

In order to stand out, there is a constant need of thinking differently. This post explores some of the ways of coming up with unique ideas.

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Setting Goals for a Website; The most effective way of measuring performance

Goals are one of the best ways of measuring a website’s performance. Goals can be set up for simple actions such as, clicking on a call to action to completing an order on-line. Google’s analytics tool provides easy to configure goal templates that help in providing insights on areas that need improvement, and highlight the ones that are working fine.

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Let us uncomplicate & understand SEO

With the internet evolving on a continuous basis, SEO and the best practices are evolving too. SEO has metamorphosed into something that is much bigger and wider in its scope and application from how it started almost two decades back. The basics however remain the same. A strong basic foundation is a must in order to understand SEO, and to get the maximum benefits out of implementing SEO successfully.

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Moving your website to a new address

Changing a website’s address is certainly not something that happens very often, however sometimes it is out of necessity that webmasters consider moving their web site to another address. However daunting this task may feel, it is not so. In fact, with the right planning, the process hardly takes much time and effort.

The only thing that may bother most webmasters is the temporary loss of traffic but that can be controlled to a large extent. Here are some points that may be helpful in making the move smooth and hassle-free.

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