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Almost every communication that we send out and receive today is through emails, if adopted correctly, email marketing can be a powerful and effective tool in the hands of marketers.
Creative and timely use of email marketing is perhaps the best ways of attracting and retaining existing customers, getting repeat orders, getting feedback, and staying alive in the minds of customers.
The volume of people searching on-line is on the rise, and therefore local searches are also on the rise. On Google maps or any other on-line local source, not only can one find the information that they are looking for, they also get additional information regarding how to reach the closest destination, contact numbers, timings, and much more.
Can businesses ignore this potential source of traffic any more?
There are some very basic SEO elements of a website that are critical for the success of a website. They have not changed over the years, they may have changed in the way they are presented, but they continue to impact search engine results in the most powerful ways. This post is about some of the critical not to be compromised on-page SEO elements.
Managing online reputation is still not considered a necessity but the impact of negative reviews may be far greater than we realize. A brand’s positive image is not built in a day and through advertisements alone. It is a continuous process of engaging customers, of providing them quality after sales services, and being vigilant about what is being said about the brand.
The key is to be proactive and have a plan in place to ensure that the majority of the customers feel attended to and cared for.